How do the trends of 2015 compare to 2016 and what are the implications for your marketing investments in the year ahead? Around November/December/January of every year, there is a flurry of posts discussing the trends for the following Season. This …..
These trends will shape mobile marketing next year Mobile marketing strategies span across several industries. Due to rapid changes in mobile technology and marketing approaches, marketers have to be on their toes to adapt the new trends that come their …..
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The why and how of writing a business case for marketing investment ‘You’ll need a Business Case for that’ are the words that often strike dread to the hearts of those trying to seek investment in digital initiatives from their …..
Weighing up the cost implications of the GDPR The new EU data law, or General Protection Data Regulation (GDPR), will collectively cost marketing data users billions in becoming technically compliant. A recent survey by Vanson Bourne reveals that nearly 70 …..
Research showcasing best practice to improve your influencer marketing campaigns Influencer marketing has become such a popular search term, that Google classifies the keyword as a “breakout”, meaning it has experienced search growth of more than 5000%. While we know that influencer marketing …..
Personalise your reporting with new calculated metrics There is not a lot that you can’t do with Google Analytics these days, but one feature that has been missing for a while that the community has been requesting is Calculated Metrics. …..
During Dharmesh Shah’s and Brian Halligan’s keynote at Inbound 2015 they announced Hubspot’s new Ads feature which, for the first time, aligned Hubspot’s inbound marketing methodology with more ‘traditional’ paid search. When I heard this it raised an important question …..
Importance: [rating=4] For Ecommerce businesses / retailers Recommended link: Adwords Shopping Campaigns available on YouTube Originally announced in May 2015, Google have finally moved ‘TrueView for Shopping’ out of Beta and have also introduced Shopping Ads on Youtube, which is available …..
