Product content driving visual commerce There are many different types of content. Product content is vital in online retail because it is the digital representation of the product being sold. In its simplest forms, product content is product images, video, …..
Making a brand meaningful According to the 2015 Meaningful Brands research by Havas, most people would not care if 74% of all brands disappeared for good. This should be a wake-up call for the majority of brands. The marketing landscape …..
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FREE ACCESSOne measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with local holidays Seasonal holidays are emotive times, whether it’s a country’s national independence day, saints’ day carnivals, New Year …..
UI Design Principles That Every Mobile App Developer Must Abide By User Interface and user experience go hand in hand and as a designer, you can ensure exceptional UI for your mobile app only when you follow some tried and …..
Good quality pictures are key to getting your content shared, here’s how to create them The value of DIY visual assets cannot be overstated – they are simply priceless when it comes to adding value to your content. Visual aids …..
Research reveals how UK marketing consultants and small agencies promote themselves Over the past few months my team at OST has teamed up with Constant Contact to produce a research report into how UK marketing consultants and small agencies promote …..
Expert tips for choosing the right Email Marketing Software Choosing the right email marketing software is tough. There is a jungle of vendors out there and it is often hard to see what all of the vendors exactly do? But …..
Showing how switching from working client to agency side can help your career progression After spending the best part of a decade as an in-house client-side marketer, I recently made the decision to experience life as a marketer within an …..
What is Marketing Automation? Marketing Automation is a talking point. In some form it has been around since the 1980’s, and has been adopted by large multinationals for some time. But it is evolving and growing. It is becoming more …..
