The self-proclaimed “world’s gathering place for all who thrive on the business of consumer technologies”, CES 2016 has been as popular as ever. Here’s our roundup of the most important new tech innovations relevant to marketers. More marketers than ever …..
Will 2016 be the year of the authentic brand? The ten-day search for something worth watching on TV during the Holidays is at last over. Time to join what has become an annual crystal ball gazing love fest… So what’s …..
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FREE ACCESSUsing quizzes to drive e-commerce sales Social media is a tricky too to apply. You can use social networks to engage your fans, conduct discussions or ask for the opinions, but at the same time it may be really hard …..
Twitter Advice for those just starting off with the platform You’ll know that Twitter is a platform worth taking seriously as these statistics show: Twitter has 316m monthly active users. (Source: Venturebeat) 500m tweets are sent per day. (Source: Expand …..
How mobile marketing can support bricks and mortar retail Did you know that 1 in 3 online purchases during this year’s Black Friday were completed on a mobile device? Mobile is now considered a channel in its own right – …..
The latest figures comparing the popularity of social sign-in on different platforms Social sign-on continues to evolve. The latest reports from social sign-in platforms Gigya and Janrain show that Facebook continues to dominate social sign-in but is plateauing, whilst Google …..
Demystifying personalization for retail e-commerce – examples of the three ways to do it Personalization is either ‘freaking people out’ or enchanting them. It’s scary for people who believe that it may freak out their website’s visitors. But it’s blissful …..
Marketers need to learn how to master data science to stay ahead Twenty years ago, marketing was a whole different ballgame. You’d buy a magazine ad or a billboard and hope for results. Today, marketing looks much more like a …..
EU data law will be much stricter while the ICO is to hold brand owners directly responsible for agency behavior The latest reports on negotiations of the forthcoming EU data law strongly indicates bigger challenges lie ahead than was previously …..
