A beginners checklist of content marketing metrics Content marketing is an excellent tool for generating leads and creating conversions. However, even the most thoughtfully planned out content marketing campaigns are rarely a home run. In order to get the most …..
The thinking behind our new summary of the latest, most critical developments in digital marketing You’ll know that Digital marketing develops fast. Really fast. So, it can be really difficult keeping up-to-date on the latest developments from the marketing platforms …..
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FREE ACCESSKellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent. As part of our series of in-depth case …..
A social media policy is crucial if you want to be in full control of your social media interactions One social media gaffe can ruin the reputation of even the strongest brands out there. No marketer wants to face a …..
SMEs/SMBs with offline businesses models can still utilise digital marketing You would be forgiven for thinking that the days of bricks and mortar stores are numbered due to the rise of Internet shopping and dramatically increased usage of Smartphones to …..
Panda Integrated into Googles’ Core Ranking Algorithm Importance [rating=4] (Webmasters & SEO Consultants) Recommended Source: 7 Steps to Successful SEO Guide. Update 20th of Jan 2016: Another major set of ranking changes over the weekend (16th-17th of Jan) led some to …..
Should you just live “in-the-moment” or should you plan ahead using different planning horizons? At Smart Insights we believe that businesses with a more strategic planning approach to their marketing and digital marketing are more likely to succeed in the …..
WordPress offers a host of opportunities for marketers. Here are seven essential techniques for managing your WordPress site. The primary goal of every online marketer should be to achieve maximum visibility for the site they’re promoting, while also facilitating an …..
5 trends Email marketers need to stay on top of in 2017 and a couple of things you can safely ignore… As we move from one year to the next, the heart of (email) marketing remains the same. It is …..
