By Expert commentator 23 Mar 2016 5 A / B testing ideas to help optimise your promotional emails Use these 5 ideas to give your promotional emails a boost Promotional email is a powerful channel when it comes to driving e-commerce sales – the Custora Ecommerce Pulse shows marketing emails are the third biggest driver of online sales …..
By Aaron Lumsden 22 Mar 2016 Content Marketing using animations Technical options and tools for creating more engaging content marketing A brief history of animation on the web. Since the beginning of the Internet, the web has been constantly and rapidly evolving. The evolution of the web has been directed …..
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By Expert commentator 21 Mar 2016 Why content marketing matters more than ever in 2016 A Q&A with Liam Fisher of BuiltVisible giving actionable advice and tools for people looking to improve their content marketing campaigns in the year ahead Getting started with content marketing can be tough – from researching your audience through to executing …..
By Expert commentator 21 Mar 2016 How to Create Beautiful Content – 11 Helpful Tools for Bloggers and Marketers These productivity and copywriting tools can help you take your content marketing to the next level In a year in which content will reign supreme, it’s very important to differentiate yourself from tons of the material that is getting uploaded …..
By Expert commentator 18 Mar 2016 Formulate a memorable customer journey that will leave your B2B e-Commerce customers wanting more Optimise your customer journey to turn leads into sales If your online B2B marketing is well tuned, a potential B2B customer that has conducted a Google search for a product, clicked on an ad, or read your newsletter and/or social …..
By Robert Allen 18 Mar 2016 Ecommerce trends to watch 2016 [Infographic] These trends will shape the ecommerce industry this year Ecommerce business is on the rise, as online shopping is predicted to increase by 45% in 2016 in the U.S – see the latest ecommerce growth statistics. To stay ahead of the …..
By Expert commentator 18 Mar 2016 Creative ideas for Fundraising with Social Media Involve Your Pets – A Strategy For Successful Content And Social Media Fundraising Clever fundraising ideas for charity giving are a must these days, when people are rather jaded from years of the same old coffee mornings and bake sales. If …..
By 17 Mar 2016 6 Email marketing techniques for charities Ensure your email isn’t unloved, underestimated or untapped I feel that often, charities are missing a trick or two with email. Due to its ubiquity and apparent cheapness, it is often not given the credit it is due. There are clear …..
By Expert commentator 17 Mar 2016 How you can use mobile messaging to improve results at every customer touchpoint Enhancing the customer journey for your business by integrating SMS marketing Understanding the journey your customers take is crucial to making sure you’re providing the best possible experience. By mapping out potential journeys, you can better understand which customer touchpoints …..