74% of customers trust social networks to guide purchasing decisions. In 2021, when trust is at peak importance, is your influencer marketing strategy delivering the results you need? Yet again social media is shaking up your marketing mix for 2021. …..
Marketers face their own particular challenges when it comes to digital marketing for financial services It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital …..
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FREE ACCESSA strategic digital marketing model of technology acceptance for those looking to bring about digital transformation The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred …..
76% of B2B marketers have a formal marketing plan, but what B2B marketing trends can you optimize in your 2021 digital marketing strategy? Understanding where B2B industries are going with their marketing strategies can help you identify trends and outpace …..
Pharma blockchain technology is a decentralized and distributed pharmaceutical and healthcare ledger system, where transactions are permanently recorded Across the world, many people relate the word “blockchain” with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in …..
‘Strategic marketing beyond a single campaign metric’: Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as ‘brand awareness’ can get a bad press as a marketing KPI. It’s easy to see why, after …..
What benefits might deeper, actionable, aspect-based sentiment analysis offer for your marketing strategy and planning? I have recently attended the Social Data Summit, which gathered prominent speakers from leading brands and organizations to discuss the latest developments in digital insights, …..
The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise. It’s time to leverage digital marketing for your medical practice Expanding the reach of your …..
How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you …..
