Explore the essentials of a successful e-commerce marketing plan, with real-life examples. Plus find out more about our tools and frameworks to support your strategic planning across the omnichannel retail customer lifecycle What does a good e-commerce marketing plan look …..
Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise Right now, brands are going through an identity crisis like never before. In the age of …..
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FREE ACCESSStreamline your digital marketing strategy through omnichannel marketing planning Knowing where to start and how to structure a plan is often the most difficult part of planning, especially if you aren’t experienced in creating plans. You may already have one …..
What’s the meaning of omnichannel today? Definitions and examples of good and bad omnichannel strategy The promise of omnichannel was to connect brands and customers digitally, meaning they could continue to build their relationship in each subsequent interaction. For the …..
If you’re planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google …..
A practical tool for linking business or digital vision with goals, objectives, strategies and KPIs What do you want to achieve and how will you get there? OGSM is a widely-used approach for getting focus to translate a vision into business …..
Your customer’s omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you’ll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..
Implement research-driven, customer-centric marketing to truly optimize your finance or bank marketing strategy and compete in a competitive digital landscape A recent study of challenger bank marketing tactics caught my attention since it highlights the digital disruption in the financial …..
Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing In 2020, email marketing trends, like so many parts of our work and personal lives, …..
