By Dave Chaffey 09 Feb 2021 E-commerce marketing trends for 2021 We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends It’s not a surprise that this year’s trending e-commerce strategies …..
By Dave Chaffey 05 Feb 2021 What is omnichannel marketing? Streamline your digital marketing strategy through omnichannel marketing planning Knowing where to start and how to structure a plan is often the most difficult part of planning, especially if you aren’t experienced in creating plans. You may already have one …..
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By Gabrielle Wright 02 Feb 2021 Our recommended tools to strengthen your brand development strategy If you’re planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google …..
By Dave Chaffey 29 Jan 2021 Introducing the OGSM model framework A practical tool for linking business or digital vision with goals, objectives, strategies and KPIs What do you want to achieve and how will you get there? OGSM is a widely-used approach for getting focus to translate a vision into business …..
By Gabrielle Wright 27 Jan 2021 Healthcare marketing: Optimizing customer experience in a competitive digital environment Your customer’s omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you’ll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..
By Dave Chaffey 20 Jan 2021 Bank marketing: CX learnings for financial services from challenger banks Implement research-driven, customer-centric marketing to truly optimize your finance or bank marketing strategy and compete in a competitive digital landscape A recent study of challenger bank marketing tactics caught my attention since it highlights the digital disruption in the financial …..
By Lewis Dormer 19 Jan 2021 Email marketing trends 2021 – 5 trends to watch Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing In 2020, email marketing trends, like so many parts of our work and personal lives, …..
By Gabrielle Wright 15 Jan 2021 Pharma marketing in 2021: The key digital skills and tools to invest in for your team this year As digital transformation continues to shape the new relationship between healthcare providers and their customers, upskill your pharma marketing team with the key digital skills and tools to improve performance The question of the key digital skills and tools in …..
By Expert commentator 11 Jan 2021 Small business marketing: 5 strategies for growth If you’re planning to launch or grow your SME in 2021, discover 5 small business marketing strategies to accelerate your growth from startup to long-term stability Launching a start-up can be an exhilarating experience. However, there’s a difference between launching …..