We interviewed Paul Farnell, CEO and Co-founder of Litmus about their new partnership with Microsoft If you work in email marketing you may well have heard of the new partnership Litmus have just announced with Microsoft. Because it’s such a …..
eCommerce can go hand in hand with bricks and mortar, and a bed shop in the Cotswold’s proves it! According to Eurostat, retail footfall in the UK has been down month on month for twenty-three of the past twenty-four months. …..
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FREE ACCESSAn interview with Dave Chaffey with Grant LeBoff Affiliate marketing presents win-win opportunities, but can also fail to boost revenue if not executed strategically. In this latest talk, Grant LeBoff of the Sticky Marketing Club talks to Dr Dave Chaffey about …..
2016 has been an exciting year in the world of search engine optimization and social media marketing – what are the main developments to inform your marketing? The two fields of social media and search are constantly evolving, with plenty …..
How to use the 4Cs to refine your value proposition The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009). Once …..
And clients need to stop listening to their HiPPOs When I first meet a new client team, it’s always interesting to hear about how they got to where they are. It’s always different and often complex – but there are …..
38% of our interactions with all media and communications still occurs in front of a TV. But what else do we do with our devices? Ofcom has just released their yearly Communications Market Report, where they analyse the UK communications sector. The …..
Cart recovery emails are a powerful tool for converting. Make sure yours are having the maximum possible impact. If you run an online store, you already know that cart abandonment is one of the biggest conversion killers; causing millions in …..
What we learned from implementing AMPs This week’s big development here at Smart Insights is the implementation of Accelerated Mobile Pages for our blog. If you are reading this on the standard HTML version (looks the same as normal) visit …..
