By Robert Allen 02 Sep 2016 Affiliate marketing can be good for retailers, but ‘partner marketing’ is effective across all industry types Grant LeBoff An interview with Dave Chaffey with Grant LeBoff Affiliate marketing presents win-win opportunities, but can also fail to boost revenue if not executed strategically. In this latest talk, Grant LeBoff of the Sticky Marketing Club talks to Dr Dave Chaffey about …..
By Expert commentator 02 Sep 2016 15 Social Media & Search Engine Marketing Trends in 2016 2016 has been an exciting year in the world of search engine optimization and social media marketing – what are the main developments to inform your marketing? The two fields of social media and search are constantly evolving, with plenty …..
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By Expert commentator 02 Sep 2016 Agencies need to stop identifying problems, and start presenting solutions And clients need to stop listening to their HiPPOs When I first meet a new client team, it’s always interesting to hear about how they got to where they are. It’s always different and often complex – but there are …..
By Alexander Clark 01 Sep 2016 What are the most popular activities on digital devices? [#ChartoftheDay] 38% of our interactions with all media and communications still occurs in front of a TV. But what else do we do with our devices? Ofcom has just released their yearly Communications Market Report, where they analyse the UK communications sector. The …..
By Expert commentator 01 Sep 2016 5 Mistakes You’re Probably Making with your Cart Recovery Emails (and How to Fix Them) Cart recovery emails are a powerful tool for converting. Make sure yours are having the maximum possible impact. If you run an online store, you already know that cart abandonment is one of the biggest conversion killers; causing millions in …..
By Patrick Kelly 31 Aug 2016 Stop everything you are doing and implement Accelerated Mobile Pages What we learned from implementing AMPs This week’s big development here at Smart Insights is the implementation of Accelerated Mobile Pages for our blog. If you are reading this on the standard HTML version (looks the same as normal) visit …..
By Expert commentator 31 Aug 2016 7 SEO tips for small businesses and entrepreneurs Leverage local SEO and influencers to boost your business’s position in SERPs If you’re a small business looking to get noticed on the organic search landscape with a limited budget, you’ll need to pick your battles wisely and arm yourself with …..
By Robert Allen 30 Aug 2016 Connected devices per person set to double over next three years [#ChartoftheDay] Western countries will see huge increase in the number of connected devices per person New data forecasts show how the number of connected devices is set to explode, approximately doubling the rate seen in 2014 in just three more years. Interestingly, it is the …..
By Expert commentator 30 Aug 2016 Dynamic content grabs readers’ attention and keeps it longer What is dynamic content and how can you use it to meet your objectives? Any marketer will tell you that email marketing can be an excellent way of generating interest and revenue. In fact, almost three quarters of marketers (73%) …..