Users are changing devices across the customer journey – marketers need to recognise this. Mobile, mobile, mobile. It’s all about mobile. Be mobile first. Do everything mobile first. That’s pretty much what you hear from eCommerce or search thought leaders …..
Tackling the challenge of Digital Transformation One the one hand, we’ve become so accustomed to digital technology, we’re no longer able to imagine life without it. And yet, when it comes to the digital transformation of the workplace, we still …..
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FREE ACCESSAgile and real-time marketing campaigns needs planning for if your going to get it right There’s one thing that’s certain on the internet: things move fast. And those early bird online marketers, so to speak, get the worm (meaning the …..
Influencer Marketing is on the rise. Are Social Media Star’s part of your strategy for the year ahead? Earlier this week Google announced that it had acquired FameBit, a technology platform company that specializes in connecting creators and brand for sponsorships …..
A technique for comparing and selecting the best marketing technology or tool for your business The job of many marketers consists of countless hours doing something that can be automated. Hence why Marketing automation is growing so much in recent years. It’s …..
Facebook advertising is traditionally best for B2C marketers, but now B2B marketers can get in on the action. Move over B2C marketers, the B2B crowd is coming to Facebook advertising, and they’re ready to play hardball! Traditionally, Facebook advertising has …..
We ask three of our digital marketers how they feel about robots encroaching on their jobs There has been lots of coverage recently on the BBC about how robots are taking over more and more jobs and that a staggering …..
SEO isn’t dead. It’s never felt more alive. I’d like to introduce a new rule for marketers everywhere. When something is declared ‘dead’ by a self-proclaimed ‘thought leader’ at a marketing conference, right thinking marketers should invariably assume that its …..
Tips to help you learn how to effectively utilise trigger emails and reduce shopping cart abandonment When it comes to successful email marketing, it is evident that carefully worded calls to action must be married with incentive for the customer …..
