By Expert commentator 07 May 2021 The ultimate guide to strategic analysis Strategic analysis of an organization is an essential factor when it comes to formulating a plan for the smoother working of your company Strategic analysis refers to the process of researching an organization and its working environment to formulate a …..
By Gabrielle Wright 06 May 2021 Marketing high tech products and services to your omnichannel customers Creating an omnichannel strategy for your IT and high tech marketing means focusing in on your customers’ journeys and integrating your marketing activities across your marketing mix As high tech and IT continue to develop and shape the world we …..
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By Gabrielle Wright 29 Apr 2021 Optimize your e-commerce digital marketing strategy with the RACE Framework and 3 questions When was the last time you adapted your e-commerce digital marketing strategy? Is it a static, unchanged marketing plan, or an agile, practical marketing funnel? Smart Insights offers invaluable e-commerce digital marketing strategy solutions for online businesses of all shapes …..
By Dave Chaffey 28 Apr 2021 What can we learn from the fintech marketing boom? There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape Financial Services marketers are …..
By Gabrielle Wright 23 Apr 2021 How to market a manufacturing company: marketing strategies and tactics to grow your business now The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we’ve learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..
By Gabrielle Wright 21 Apr 2021 What is branding? Definitions and guidance for consumer branded goods Branding means fully integrating your customers’ experiences of your brand. We’ll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What’s the definition of branding? Across numerous terms …..
By Jim Roberts 20 Apr 2021 Digital customer journey example – journey mapping Techniques for mapping your digital customer journeys across different touchpoints with the RACE Framework Understanding your customer and how they interact with your business, directly and indirectly, is critical in driving improved value, repeat business, and longevity (and value) of …..
By Gabrielle Wright 16 Apr 2021 Tech marketing strategy and planning for IT and high tech leaders Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We’ve got the marketing tools and training you need. Looking to strengthen your technology company’s marketing strategy? As …..
By Dave Chaffey 14 Apr 2021 CRM trends for financial services marketing in the digital era Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment …..