Too Many Tech Options = Random Acts Of Technology If you blink, a dozen more marketing technology providers show up. Just 5 years ago, about 150 providers could hang their hat in the marketing tech sector. Today, we count more …..
Chart of the Day: Average share of weekly activity on Twitter and Facebook So, here’s the thing. Most businesses don’t utilise social media effectively enough to generate a return on their efforts. But with a few simple tweaks anyone can make Social work …..
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FREE ACCESSLeverage the power of the cloud to achieve better insights The era of the cloud is in full swing. Cloud-based analytic platforms are driving automation and improving the predictive accuracy of marketing programs across all sorts of industries. With these …..
Live streaming offers great opportunities, but without planning, you could be flirting with disaster. You wouldn’t be alone if you hadn’t winced once or twice because of a social media blunder you’d seen unfolding or read about in the press. …..
It seems you either have what it takes… or not When speaking to businesses about their marketing, integration is a common challenge, whether that’s integration of comms, technology or teams within a business. The latest Econsultancy / Adobe Digital Intelligence …..
Does your digital branding match your audiences search interests? Defining the metrics of success is of the utmost importance when establishing a brand online. One of the most important metrics which define a brand’s true strength is one that is …..
Chart of the Day: Simple vs complex subject lines Many email marketers keep their subject lines simple and short, but are these causing recipients to fail to read on? “Not only does this study suggest that complex language leads to …..
Key SEO trends to plan for this year The SEO industry can be treacherous – you never know when Google will roll out its next game-changing update. For most SEO experts, every few days is another turning point that marks the …..
Which Key Features Must Your Persona Include? Personas are a well-established marketing technique to help produce more customer-focused communications. They can be applied to both business-to-business and business-to-consumer markets. However taking a look at how marketers search for information about …..
