Leverage the power of the cloud to achieve better insights The era of the cloud is in full swing. Cloud-based analytic platforms are driving automation and improving the predictive accuracy of marketing programs across all sorts of industries. With these …..
Live streaming offers great opportunities, but without planning, you could be flirting with disaster. You wouldn’t be alone if you hadn’t winced once or twice because of a social media blunder you’d seen unfolding or read about in the press. …..
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FREE ACCESSDoes your digital branding match your audiences search interests? Defining the metrics of success is of the utmost importance when establishing a brand online. One of the most important metrics which define a brand’s true strength is one that is …..
Chart of the Day: Simple vs complex subject lines Many email marketers keep their subject lines simple and short, but are these causing recipients to fail to read on? “Not only does this study suggest that complex language leads to …..
Key SEO trends to plan for this year The SEO industry can be treacherous – you never know when Google will roll out its next game-changing update. For most SEO experts, every few days is another turning point that marks the …..
Which Key Features Must Your Persona Include? Personas are a well-established marketing technique to help produce more customer-focused communications. They can be applied to both business-to-business and business-to-consumer markets. However taking a look at how marketers search for information about …..
Most companies are doing nothing to re-activate abandoned carts A 12-month survey for 2016 conducted by ecommerce recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in the tests, valued at £2.1m, a …..
Chart of the day: Qualitative research dominates persona research and such research leads to revenue success Most businesses are using qualitative research techniques such as interviews to create their personas, according to research by Cintell. Quantitative techniques such as surveys …..
Increase your organic traffic this new year with these future-proof SEO tactics Search engine optimisation is a constantly changing field, one that requires effective planning and actionable tactics to succeed. This post is aimed at those who have a fast …..
