An ineffective brand strategy is likely blocking your success in digital marketing, here’s 3 factors for success We take it for granted that digital channel management is a core marketing activity now, and yet our own recent survey highlighted that …..
Wow your customers with ingenious and useful personalisation As 21st-century marketers, part of our job is to always wonder: What do I need to do to create compelling and engaging experiences for customers and clients, with our company? It requires …..
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FREE ACCESSChart of the Day: What challenges you when it comes to email marketing? Part 3 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. This is the third of my four part …..
The Managing Director of Royal Mail’s Data Services shares his insights into the true cost of poor-quality customer data. As more marketers work to improve ROI and address new data regulations, the true costs of poor-quality customer data are about …..
Chart of the day: Analysis of email errors and subject lines suggest Monday is the worst day for email sending In a study by Boomerang App in late 2016, Monday is found to be the day to avoid sending emails The …..
Rise above cyclical trends and avoid hopping on bandwagons – Remember the fundamentals of brand strategy instead. The first two months of the year are done and dusted. Time to roll up your sleeves and get on with another 10 …..
Stay ahead of these major marketing trends to retain your edge over the competition this year Marketing moves fast. Fads come and go, but big shifts in technology change the whole marketing landscape. The launch of the iPhone and the …..
Finding creative ways to market a product that isn’t going to get millions of social shares Going viral. It’s the dream of so many digital marketers. If you could just get one video, one blog post, one social media infographic …..
#Chart of the day: The top technology trends that senior marketers believe will be impacting their strategy in 2020 The Economist Intelligence Unit surveyed 499 CMOs and other senior marketers about how they saw marketing evolving up to 2020. One of the …..
