How to review your digital brand differentiation using 3 complementary frameworks Differentiation should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector, helping to gain …..
Your buyers want to be guided towards the path of least resistance Let me ask you a question. Do you know what part you play in your Buyer’s Journey? Let’s take the “Journey” part literally: are you the road, the …..
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FREE ACCESSAn ineffective brand strategy is likely blocking your success in digital marketing, here’s 3 factors for success We take it for granted that digital channel management is a core marketing activity now, and yet our own recent survey highlighted that …..
Wow your customers with ingenious and useful personalisation As 21st-century marketers, part of our job is to always wonder: What do I need to do to create compelling and engaging experiences for customers and clients, with our company? It requires …..
How to Successfully Transition to an E-commerce Revenue Model Reduced shelf space has spared no product category. Giant retailers like Target have been steadily reducing items they stock on their shelves to cut down on the number of items filling …..
Chart of the Day: What challenges you when it comes to email marketing? Part 3 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. This is the third of my four part …..
The Managing Director of Royal Mail’s Data Services shares his insights into the true cost of poor-quality customer data. As more marketers work to improve ROI and address new data regulations, the true costs of poor-quality customer data are about …..
Chart of the day: Analysis of email errors and subject lines suggest Monday is the worst day for email sending In a study by Boomerang App in late 2016, Monday is found to be the day to avoid sending emails The …..
Rise above cyclical trends and avoid hopping on bandwagons – Remember the fundamentals of brand strategy instead. The first two months of the year are done and dusted. Time to roll up your sleeves and get on with another 10 …..
