The 7 elements you need for superior retention automation It costs a lot to acquire a new customer, but most clients will make a single purchase and leave. A repeating purchase, on the other hand, costs far less than acquiring …..
Facebook is no longer all about B2C The received wisdom in digital marketing circles has always been that Facebook is great for B2C marketing – and stalking old schoolmates – but not really worth the effort for B2B. This attitude …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSThe 14 top rated digital marketing techniques for 2017 according to Smart Insights readers [Editor’s note: Dave Chaffey has now updated his predictions for 2018: Read Digital Marketing Trends to act on in 2018] In this article, I’ll take an in-depth …..
If your app marketing is reliant on a single channel, then you are setting it up to fail When you develop a new app, all your focus on is how great your app is. But most of the developers forget that …..
Charts of the Day – New Research shows how mobile dominates digital minutes, but multiplatform use is huge as well You will know that in most consumer marketing sectors, in most countries, we’re well past the mobile tipping point where mobile …..
Your website must convey your value proposition. Here’s how to do it. Web design and online marketing have gotten more complicated than ever before – it’s possible now to add all kinds of bells and whistles to your site, and …..
Chart of the Day: What is the most popular type of email marketing communication? In email marketing, there are so many different ways to communicate with your client. But which are the most popular? And if they are popular, does …..
Pepsi’s terrible ad shows the dangers of in-house agencies and leaving creativity to non-experts. Last week the ad world was all of a flutter over an ad by Pepsi starring Kendall Jenner. It is probably the worst ad you will …..
How to boost your social media marketing with the power of visual storytelling On social media, cutting through the noise is no easy task. But it’s the question you have to ask yourself with every piece of content you aim …..
