Marketing Automation was one of the top trends of 2016, here is how to use it in 2017 Anyone who has run an online business, even for a short time, knows that digital marketing offers a wide range of possibilities. …..
Instagram’s algorithm update and why it’s good news for marketers Most businesses are on Twitter, Facebook, and LinkedIn, but now need to be concerned with the new power player, Instagram. Instagram is one of the fastest growing social channels, it …..
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FREE ACCESSOur round-up of this year’s best seaside SEO conference My trip to BrightonSEO this year was my first (and long overdue) time attending the conference and I can say with 100% confidence that it was worth the time and expense. …..
AI isn’t going to take your job. It’s going to make you better at it. When Deep Blue beat Garry Kasparov in 1996, it was a testament to the incredible number crunching power of a computer. Deep Blue was capable …..
Chart of the day: Research by Advertising Association and Warc finds that digital dominates UK advertising spend Magazine advertising continued to decrease, whilst digital magazine advertising is expected to grow. Regional newspapers and Direct Mail see the biggest decreases, whilst …..
Google’s similar audiences feature is now out of beta and available for Search Ads and Google Shopping Ads Similar audiences is a nifty idea which lets you target your ads not just at the people you know are interested in …..
What data science taught us about 211 email subject line phrases Once you click the send button, your email subject line is the most important part of your campaign. This is a fact. Think about your own experience in the inbox. …..
Launching a brand ‘Snapchat Takeover’ Snapchat now has over 130 million daily active users and is growing rapidly. Snapchat is popular with users of 20s and under, so potentially, it’s a great way to reach younger consumers as it’s offering grows more …..
Batch and blast aren’t pretty, and there are better email tactics. But nothing gets you more bang for your buck. I don’t intend this to be a sales piece but I feel you need to know a little about myself …..
