Instagram’s algorithm update and why it’s good news for marketers Most businesses are on Twitter, Facebook, and LinkedIn, but now need to be concerned with the new power player, Instagram. Instagram is one of the fastest growing social channels, it …..
Chart of the Day: What are the most popular automated emails? Marketing automation is a great way to make email marketing more effective and the email marketer more efficient. This week’s chart, that is displaying 2016 and 2017 data, is …..
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FREE ACCESSAI isn’t going to take your job. It’s going to make you better at it. When Deep Blue beat Garry Kasparov in 1996, it was a testament to the incredible number crunching power of a computer. Deep Blue was capable …..
Chart of the day: Research by Advertising Association and Warc finds that digital dominates UK advertising spend Magazine advertising continued to decrease, whilst digital magazine advertising is expected to grow. Regional newspapers and Direct Mail see the biggest decreases, whilst …..
Google’s similar audiences feature is now out of beta and available for Search Ads and Google Shopping Ads Similar audiences is a nifty idea which lets you target your ads not just at the people you know are interested in …..
What data science taught us about 211 email subject line phrases Once you click the send button, your email subject line is the most important part of your campaign. This is a fact. Think about your own experience in the inbox. …..
Launching a brand ‘Snapchat Takeover’ Snapchat now has over 130 million daily active users and is growing rapidly. Snapchat is popular with users of 20s and under, so potentially, it’s a great way to reach younger consumers as it’s offering grows more …..
Batch and blast aren’t pretty, and there are better email tactics. But nothing gets you more bang for your buck. I don’t intend this to be a sales piece but I feel you need to know a little about myself …..
How to use Artificial Intelligence to boost ROI from advertising For marketers, the tide of artificial intelligence has finally crashed ashore. It has begun making waves at industry events like WSDM: The 9th ACM International Conference on Web Search and …..
