Using tables and flow charts to visualize and plan automated email communications Research shows that behavioral email communication is a powerful technique. Planning and optimizing an automated email campaign strategy empowers marketers and managers to follow-up online customer actions to …..
You need better content marketing metrics – ones that your executive team really care about, calculate your return on investment (ROI) to demonstrate the value of content marketing Data-driven digital marketing today relies on a lot more than just individual, …..
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FREE ACCESSThe Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the …..
Don’t get left behind with your digital marketing strategy, follow these 7 steps to brilliant B2B marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and …..
To give your business the best chance of success, you need to invest in marketing skills. For a simple reason: marketing provides visibility for your products and converts customers. Having said that, investing in marketing skills goes beyond just buying …..
Working from home does require a certain approach to be effective, but if you get it right, you can build an effective remote marketing team With more of us working from home than ever before, use these top tips to …..
The rise of healthcare content marketing in an increasingly digital medical marketing environment The role of the healthare marketing rep is undergoing rapid reimagining into a digital/face-to-face hybrid as we’re finding the more effective avenues of engagement, such as healthcare …..
Tap into your customers’ evolving relationships with technology and the financial services industry and seize new opportunities to strengthen your financial services digital strategy Globally, the financial sector is facing significant challenges as new online services are created and improved. …..
McKinsey’s consumer decision journey model helps you identify the moment of purchase, while the RACE Framework helps you build a strategy to get there. Use these customer journey models to win more customers Based on empirical research, in 2009, McKinsey …..
