My example dialogues and use cases show the amazing opportunities for marketers using ChatGPT and other generative AI tools I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends …..
15 practical examples of Generative AI prompts to support content marketing, email marketing, search and social media marketing for ChatGPT, Gemini and Claude I originally created this article when ChatGPT first launched to support my article How can I use …..
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FREE ACCESSTikTok’s algorithm doesn’t care about your brand’s follower count. It doesn’t care about your blue tick or your quarterly marketing budget. What it does care about – obsessively – is authentic human connection and interest. The most successful brands on …..
Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..
What are the six essential parts of a campaign planning template? Today’s marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE customer customer lifecycle …..
How to select the best digital and traditional marketing channels from 30+ alternatives using 2 practical tools Naturally, small businesses have particularly limited resources whether it is people or budget, so it’s crucial to select the most cost-effective communications to …..
How the RACE Framework can help you improve your digital marketing Marketing frameworks are really useful tools to help us plan, manage and optimize marketing. They’re particularly useful for digital marketing, since it’s so complex today because of all the …..
AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..
From B2B to E-commerce to Brands, we’ve got examples of digital marketing plans for early startups through to multinational enterprises Whether you’re starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, …..
