75% of your email list is inactive and therefore useless. You need to win them back. Reactivation is aimed at attempting to reintroduce lapsed subscribers to your content and re-engaging their interest in your brand, most commonly by creating a …..
How influencer and affiliate marketing can work in tandem to win you more loyal customers In life and in marketing, it’s always tempting to create dichotomies: those who like piña coladas and getting caught in the rain and those who …..
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FREE ACCESSAdblockers are here to stay. Marketers need to wake up to a new era Sixty-three percent of users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41 percent of internet users overall block ads. Just …..
Ensure the names you create for your podcasts, ebooks, products…and just about anything else don’t impede your marketing success Savvy Digital Marketers know that names (business names, blog names, podcast names, online group names) have concrete marketing consequences. The marginal …..
How Marketers can use Google Zero Moment of Truth model I first had the idea for this blog 2 years ago. Man oh man, take a second to consider how the landscape has changed over the past 3 years… Every …..
Have you thought of these 4 elements for your business website? The internet has precipitated sweeping changes across cultures and redefined how we socialize, communicate, learn and most importantly, how we do business. With the number of people accessing the …..
Chart of the Day: Facebook’s revenue per user increase 10 fold in 5 years Facebook’s drive to monetize itself has seen the social media titan raise its revenue per user from $2 to $19 in just 5 years. In this time Facebook has …..
Your influencers need to be able to effectively represent your brand Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influencer campaign in the works that …..
How to make crucial decisions regarding your retargeting budget. Decisions, decisions, decisions; it can be difficult making the right choice when considering how to spend your remarketing budget with Facebook or Google. Where most PPC managers go wrong is the actual …..
