Chatbots are now key to increasing engagement rates and motivating users to buy Whether you’ve realized it or not, it’s very likely that you have spoken or corresponded with a bot at least once in your life. In fact, chances …..
Auto-play video and banner ads are seen to be least effective digital formats by global CMOs What digital ad formats should you use to get the best ROI online? One way to answer the question is to flip it on …..
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FREE ACCESSWhy You Should Use Bots to Supercharge Your MarTech Strategy this Year How long do we have before AI-powered bots become the primary channel for us to read and share content on? From newspapers and magazines to social media and …..
SMEs needn’t be left behind by new Marketing Automation technology A dismal 37 percent of shoppers say that the average retailer “gets” them. It’s perhaps for this reason that consumers spend a lot of time researching online before making a purchasing …..
Chart of the Day: The importance of having quality marketing data Data is the not-so-secret weapon of each and every marketer across the land. Data-driven marketing takes the guesswork out of your daily decision making. Should you place more budget into Facebook Ads, …..
Have you ever wondered what your SMS referrals are doing after they’ve clicked? A whopping 98% of text messages sent are read, putting SMS in a completely different league to other forms or communication in terms of open-rate. But with its …..
Here are the 3 most important reasons why you should pay attention to your ecommerce personalization strategy today more than ever before If your team is like most ecommerce organizations these days, you have already made some progress in your …..
A review of different frameworks covering the customer journey, brand and content Today, consumers do not search, engage and consume information within individual channels while making purchase decisions. Their journeys are fluid and choices are influenced by multiple channels, devices …..
Get Ahead With an Integrated Marketing Campaign Integrated marketing campaigns bring different channels together to deliver a message that helps the customer to properly identify the brand or product being promoted. One of the best examples of an integrated marketing …..
