Everything you need to know about what has happened in social media this week Spotlight Story: New LinkedIn Features LinkedIn has been working on making their platform more user-friendly and looking to keep up with other popular social media networks by introducing …..
3 lesser-known LinkedIn features you should be using There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision …..
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FREE ACCESSChart of the Day: New research on web users’ perception of ad types and formats The Nielsen Norman Group has been helping make the web a better place through their research and advice on usability and customer experience for a …..
How to use strategic targeting to boost your results from Facebook video ads In March, I wrote about some of the most effective ways to ensure you create strong, brand-building creative for your Facebook video campaigns. With competition for attention …..
Developing a strategic approach to LinkedIn Marketing for B2B companies – advice from Steve Phillip of Linked2Success In this interview, Steve Phillip, a leading Coach and Expert on using LinkedIn shares his approaches and explains how his clients are using LinkedIn. …..
Chart of the day: 3 in 10 Wimbledon Fans are watching branded video on social media You may have noticed Twitter has partnered with the All England Lawn Tennis Club by live streaming its Wimbledon Channel. Allowing tennis fans around the …..
Say goodbye to wannabe influencers, fake likes and spammy comments Getting likes and comments have become more important than ever, due to the rise of social media influencers. Without large followings or the substantial amount of likes per post, they …..
New Mckinsey research highlights how to improve satisfaction McKinsey’s research on customer satisfaction highlights that consistency of service delivery is crucial. They have themed their findings around the 3Cs of Customer Satisfaction, thats: Customer-Journey Consistency Emotional Consistency Communication Consistency We all …..
Evolution of the TV watching experience Not only did social networks change the way we stay in touch with friends, read the news and interact with brands, but also the way we watch TV. These days, our TV watching experience …..
