By Jessica Wade 21 Jul 2017 LinkedIn Mentor Match, NBC on Snapchat and Snap Publisher 6 Social Media updates from the past week Spotlight story: Facebook Messenger Ads Facebook has announced that ads will be pushed out on their messenger platform. According to Facebook’s chief financial officer, Dave Wehner, the company was about to hit the …..
By Jessica Wade 20 Jul 2017 Facebook Messenger Ads are going global Facebook will start pushing more adverts out to users due to running out of space in news feeds Facebook has announced that ads will be pushed out on their messenger platform. Meaning Facebook will be pushing out more ads to …..
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By Expert commentator 20 Jul 2017 Vertical Is the New Black: 3 Aspects of an Effective Vertical Video How to harness the power of vertical video Remember the emergent days of online video? Those primitive, pixelated clips were laughable at best. Social media is one of the biggest catalysts changing the video landscape, especially when it comes to …..
By Expert commentator 20 Jul 2017 3 Facts You Didn’t Know About Your Customers, According to a Neuroscientist Neuroscience reveals how you can nudge your customers into converting Dr. David Lewis, neuroscientist and author of The Brain Sell, delivered a fascinating keynote speech about customers’ brains when they buy at Ecommerce Conversion World 2017 in March. Here are …..
By Kim Greenop-Gadsby 19 Jul 2017 How do I plan, build, approve and send emails? Chart of the Day: How email marketers plan email marketing campaigns (Email Workflow) – Part 1 of 6 What process do you use to send your emails? What is your workflow? Well, I’m here to tell you about best practices …..
By Expert commentator 19 Jul 2017 3 Keys to Repurposing User-Generated Content in Your Social Media Strategy How your users’ content can boost your results The best things in life are free. And user-generated content (or UGC) — which costs nothing — is one of the best marketing strategies available to brands, especially on Instagram. While its …..
By Robert Jones 18 Jul 2017 Your customers are using more than one service channel to get a resolution Chart of the day: Most customers have to contact companies twice to get a resolution to a customer service problem Research by maru/edr has found that almost 8 in 10 customers contact companies by one method (such as online chat) and …..
By 18 Jul 2017 3 Google Analytics customisations that every site must have A guide to the benefits and setup of 3 essential Google Analytics features Adding Google Analytics tracking code to a site is quick in most cases, but I find that many businesses leave it there and don’t add more customisation …..
By Robert Allen 18 Jul 2017 How to improve your customer surveys [Infographic] What to measure when conducting customer surveys The customer has to be at the heart of your strategy. That’s so elemental it hardly merits saying. But how do you accurately build up a picture of your customers desires, wants, and needs? …..