Chart of the Day: What challenges do a successful digital transformation programme need to overcome? Our latest Managing Digital Marketing Research report showed that many businesses are actively pursuing Digital Transformation with over one-quarter (30%) of businesses already having a transformation programme in …..
Chart of the Day: Do you test? If not, why not? (Quality assurance) – Part 4 of 6 This week in our email marketing series, we will be looking at testing our emails. (Catch-up on previous episodes.) While I’m typing this, …..
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FREE ACCESSBrands using Instagram stories as part of their social media strategy and what we can learn from them One of the most important reasons for businesses to use Instagram Stories is relevancy in their followers’ feeds. Having stories that appear …..
No one trusts online ads anymore. Will blockchain change all that? As the digital advertising landscape grows increasingly complex and fragmented, publishers are facing rising economic pressures. Meanwhile, users are concerned about privacy, security and the overall online experience. They …..
The must-know essentials to increasing your footfall through destination marketing online If you work in the destination sector, you’ll ultimately be judged on ticket sales. We notice time and time again that the leisure and tourism attractions that smash their …..
Snapchat look to attract more advertisers with their new ad platform ‘Advanced Mode’ Snapchat have announced an update very similar to Facebooks Power Editor, ‘Advanced Mode’. This feature has been designed for Snapchat advertisers within its Ads Manager. The new platform …..
Chart of the day: Closing more deals remain the top priority for sales teams worldwide, whilst getting a response from prospects remains a challenge – part 3 of 10. Last week, my chart showed the priorities and challenges of a …..
Each teacher is a gateway to hundreds of pupils and parents. Here’s how to reach them. It’s back-to-school season for more than just students and teachers. It’s time for marketers, too, to dust off their school supplies. What do I …..
Avoid these mistakes to prevent digital transformation failure There’s no doubt that Digital Transformation initiatives have been a major trend in 2016 which look set to continue into 2017. This chart from 2016 research by Smart Insights shows the popularity of …..
