Do you understand your Google Ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean …..
How to utilise QR codes for a better marketing strategy that reaches, engages and converts your audience In the introduction of better and faster technology, people are now using their devices more than ever. It’s all about accessing everything in …..
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FREE ACCESS9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..
How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a branding iron” Or, “creating a distinctive …..
Looking for new ideas for how to market your Software as a Service (SaaS) business? Refocus and restructure your marketing with the RACE Framework RACE focuses on how to improve your marketing across the full customer lifecycle from creating awareness …..
The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the …..
How to take a strategic approach to your healthcare marketing planning in 2022 Over the last 18 months, the healthcare sector has gone through a period of rapid change. The COVID-19 pandemic has had a profound impact on the way …..
A selection of case studies, examples, and best practices from fintech companies around the world Like many sectors, the financial services industry is going through a period of disruption. New, digital-first brands and services are making waves and digital has …..
Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability Right now, Porter’s 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The …..
