Chart of the Day: Which optimisation techniques are marketers using to create better experiences I was doing a customer onboarding training session with one of our Business members last week and when I was talking to the digital marketing manager …..
Streamline your marketing with CRM automation We all have a list in our mind of the newest marketing tools and strategies we’d love to implement. The only thing we’d need is a bit more time, resource, people and did I …..
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FREE ACCESSEmployee advocacy can give your brand a social media boost When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are …..
Social media essentials: Facebook Watch, Instagram and Facebook to be redesigned for readability, and WhatsApp set to allow money transfers There haven’t been many platform changes in social this week (August is a quiet month typically), but these are the …..
New report download – the Definitive Practical Guide to Influencer Relationship Management Influencer marketing has grown in importance in recent years as the popularity of content marketing has grown. Influencer marketing is an exciting strategy with “84% of marketers worldwide saying …..
What is event tracking and how you can use it to improve micro conversions and macro conversions According to the definition given by Google: ‘Events are user interactions with content that can be tracked independently from a web page or …..
Facebook launch ‘Watch’ a video hub for shows and original video content [Smart Insight Alert] The amount of video being consumed across Facebook has increased dramatically over the past couple of years. Facebook has reported that the number of videos posted per …..
Chart of the Day: Finance, Manufacturing and Travel Industries reach the email inbox 9 out of 10 times For email marketers, the prospect of your emails not reaching the inbox has been a consistent worry. Email services for consumers (Gmail, Outlook etc) …..
Offline in an Online world – making DM work DM is certainly not dead. Research amongst cross-channel marketers undertaken by the DMA and sponsored by Ricoh UK shows that over 70% of respondents are using mail as it’s proving to …..
