Understanding how GA ‘UTM’ values can give you more insight into your social media marketing There are some key questions every marketer should ask of any social media initiative… Is anyone actually listening? How are they interacting and what are the business outcomes? To answer the last …..
The three C’s of customer social rewards: Community, Comparison, and Charity. It’s been said that the greatest gifts are those shared with others. I’ll share a memory with you. In third grade, my classmates had a communal pet. Herman was …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSChart of the Day: Which optimisation techniques are marketers using to create better experiences I was doing a customer onboarding training session with one of our Business members last week and when I was talking to the digital marketing manager …..
Streamline your marketing with CRM automation We all have a list in our mind of the newest marketing tools and strategies we’d love to implement. The only thing we’d need is a bit more time, resource, people and did I …..
Agile Marketing holds the power to transform your company in 2017. Agile is a technique that has been enthusiastically adopted organizations of all sizes and across every industry. No matter where your business currently stands with its goals, Agile Marketing …..
Employee advocacy can give your brand a social media boost When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are …..
Social media essentials: Facebook Watch, Instagram and Facebook to be redesigned for readability, and WhatsApp set to allow money transfers There haven’t been many platform changes in social this week (August is a quiet month typically), but these are the …..
New report download – the Definitive Practical Guide to Influencer Relationship Management Influencer marketing has grown in importance in recent years as the popularity of content marketing has grown. Influencer marketing is an exciting strategy with “84% of marketers worldwide saying …..
What is event tracking and how you can use it to improve micro conversions and macro conversions According to the definition given by Google: ‘Events are user interactions with content that can be tracked independently from a web page or …..
