How can you improve your account based marketing efforts? Good data. By now, anyone in business knows that data matters just as much as the technology that uses it. In fact, you could argue that — much like the fuel …..
The biggest social media platform changes this week, including important algorithm updates affecting non-mobile optimized websites. Last week, we reported that Facebook is introducing Watch, a new video platform where they intend to start creating original content – with advertising …..
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FREE ACCESSFacebook, Instagram, LinkedIn and Twitter content strategy Just like snowflakes, no two social media platforms are alike. Yet marketers often take the one-size-fits-all approach to social media advertising, applying the same methodology to all clients and campaigns regardless of objectives …..
How can machine learning enhance your digital marketing strategy? The launch of Google’s new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization …..
Chart of the day: Globally 16-24s mobile users are now capturing as much daily time as all other devices combined Last week it was reported that the Mobile Tipping Point is on the horizon. The mobile tipping point is when internet …..
A quick guide to small business SEO There are more than 28 million small businesses in the United States alone, and they account for 99.7% of all businesses in the country. Are you among them? If the answer is yes, …..
Chart of the day: Global cart abandonment rates have increased 1.3% (up on the previous quarter) to 76.9%. The latest installment of The Remarketing Report (Q2 2017) by SaleCycle has found that in this quarter the average conversion rate is …..
Understanding how GA ‘UTM’ values can give you more insight into your social media marketing There are some key questions every marketer should ask of any social media initiative… Is anyone actually listening? How are they interacting and what are the business outcomes? To answer the last …..
The three C’s of customer social rewards: Community, Comparison, and Charity. It’s been said that the greatest gifts are those shared with others. I’ll share a memory with you. In third grade, my classmates had a communal pet. Herman was …..
