Social Media Essentials: 5 updates to inform your social media strategy It has been an exciting week in social media, we have seen Prince George trending on Twitter as Britain followed him on his first day at school, YouTube update …..
How to effectively use hashtags on Twitter, Facebook and Instagram Hashtags, you either love them or hate them. Having become part of our culture, we use them every day on social media. As more social platforms use hashtags it has …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSWhich tools and sites do you use to keep up with digital marketing? The idea for our new guide for marketing agencies ‘keeping up with digital’ came from a conversation that the Smart Insights team and I had earlier this …..
Chart of the Day: Do you need a separate, defined digital marketing plan or should it be integrated with your marketing strategy? In 2017 you will often hear that we live and work in a post-digital world. That is to say since …..
Chart of the Day: How many email platforms are you using (Sending) – Part 6 of 6 This week is the final post in our series, and we will be looking at the number of email platforms that are currently being …..
You can now view and upload Instagram Stories on the web Instagram Stories have announced they will now allow desktop web users to view Stories, and will soon allow you to post to Stories too. Instagram has already copied all of …..
Chart of the day: Research reports are king! Research reports are the content type that generates the highest conversion rate when used for lead generation Research reports, video and social media content all provide a high conversion rate. Reports are …..
Working with large numbers of smaller influencers is a logistical challenge, and requires the right set of tools How would you like to recruit an army of influential people — each with hundreds or even thousands of loyal followers — …..
IKEA isn’t just innovating in their design process, they are innovating in their customer research approach too Global home furnishings and meatball brand (IKEA sell 150 million meatballs a year), IKEA of Sweden already innovate in their democratic design approach …..
