The focus is on the product In the digital age, the role of a marketing manager is blurred and often comes down to online promotion. What’s the first thing that comes to mind when I say ‘digital marketing’? I bet …..
World digerati take centre stage at Brighton Imagine you’re a very busy CEO or senior digital manager (and if things are hectic, you’ll know that’s no joke)… Here’s a quick ‘helicopter’ view of the sessions for you from BrightonSEO September …..
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FREE ACCESSChart of the day: Research by Google reveals why it’s so important your mobile website has good user experience Mobile experience directly affects conversions and whether users will purchase again. Users who have a bad mobile user experience are 60% …..
How you can use Shopify to build your ecommerce business When it comes to building websites for your business with so many options to choose from, sometimes it’s so overwhelming that you are tempted to just purchase from the first …..
What functions will a Chief Experimental Officer need to do to run hypothesis-driven experiments? When “growth hacking” first entered the scene, it provided a fresh, practical approach to marketing. Smart engineers coded innovative solutions that generated free viral shares. Stories …..
Facebook launches one of its most impactful tools, making it a place where users can connect for help in the midst of crisis This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook …..
What works best in Digital Marketing today? In our latest infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for …..
Chart of the day: 92% of NGO’s have a Facebook page with only 39% have an Instagram profile. According to new research recently published by Tech Report – Facebook is the most popular social media channel for global NGOs with 92% having …..
How Personalization, Segmentation, and Optimization work together to create a seamless customer experience There are three different levels to delivering personalized customer experiences: optimization, segmentation, and 1-to-1 personalization. Many of the ecommerce marketers we speak to are already using one …..
