Whether you’re a web developer, CEO, marketing manager, casual blogger, or e-commerce guru – it is worth setting up a heatmap trial. Anyone who works in the digital marketing world should at least have some awareness of what heatmaps are. …..
Chart of the day: Research by Google reveals why it’s so important your mobile website has good user experience Mobile experience directly affects conversions and whether users will purchase again. Users who have a bad mobile user experience are 60% …..
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FREE ACCESSWhat functions will a Chief Experimental Officer need to do to run hypothesis-driven experiments? When “growth hacking” first entered the scene, it provided a fresh, practical approach to marketing. Smart engineers coded innovative solutions that generated free viral shares. Stories …..
Facebook launches one of its most impactful tools, making it a place where users can connect for help in the midst of crisis This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook …..
What works best in Digital Marketing today? In our latest infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for …..
Chart of the day: 92% of NGO’s have a Facebook page with only 39% have an Instagram profile. According to new research recently published by Tech Report – Facebook is the most popular social media channel for global NGOs with 92% having …..
How Personalization, Segmentation, and Optimization work together to create a seamless customer experience There are three different levels to delivering personalized customer experiences: optimization, segmentation, and 1-to-1 personalization. Many of the ecommerce marketers we speak to are already using one …..
Create a webinar email that encourages more sign-ups When it comes to promoting your webinars, you just can’t beat email. We recently asked the live webinar audience how many pre-event promotional emails they send, and over 57% said they sent …..
How to get the most from your social media strategy Most marketing can be as disciplined, precise, and synchronized as Lipizzaner show horses. Social media marketing, though, is more like a Wild West rodeo. Considering how untamed and unpredictable social …..
