By Expert commentator 20 Nov 2017 Improve your sales and marketing alignment through Account-Based Marketing 10 CEOs share sales and marketing alignment tips through Account-Based Marketing Sales and marketing alignment is one of the secrets to the success of any business. According to a recent study published by Celsius International, companies with sales and marketing …..
By Somya Mehta 17 Nov 2017 Is video the future of content marketing? Chart of the Day: Importance of video in digital marketing As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth. Video is no longer considered a niche skill …..
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By Expert commentator 17 Nov 2017 Digital strategy management – why you need an editor for your content How to hire an amazing editor and save your brand from embarrassing gaffes and find your content groove In today’s fast-moving world of internet publishing, speed often wins over accuracy. While it may seem we’re all getting more lenient with …..
By Carolanne Mangles 16 Nov 2017 Mobile retail search trends for B2B and B2C Chart of the Day: Retail searches will surpass 60% mobile this year A recent report by Marler Haley shows sale and Black Friday statistics for search trends in the UK, detailing the rise in mobile searches and the implications for retailers …..
By Jessica Wade 16 Nov 2017 8 awesome social media updates from this week Social Media Essentials: Catch up with the latest updates in social media Welcome to our weekly summary of what’s happened in social media this week. This week we look at Twitter revoking verified accounts, we update you on the top …..
By Kim Greenop-Gadsby 15 Nov 2017 What is the most popular email marketing skill? Chart of the Day: Hot email marketing skills Email marketing – the job where you can wear many hats (even the weirdest ones) I don’t need to tell you, my little email geeks, that email marketing is a very diverse …..
By Expert commentator 15 Nov 2017 LinkedIn, a B2B marketer’s dream? Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable. LinkedIn has had some bad press over the last few years. Too …..
By Carolanne Mangles 15 Nov 2017 Polluted marketing content is solved by this new content discovery platform A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality content in a single feed via a Google Chrome new-tab extension It’s Monday. Your inbox shows a gazillion emails and most …..
By Jessica Wade 15 Nov 2017 Wearable Technology Statistics and Trends 2018 What can we expect from the wearables market in 2018? These are the top wearable statistics to inform your 2018 technology and media innovations strategy The wearable technology market is a hot topic of discussion among many marketers. But it …..