By Expert commentator 26 Dec 2017 The Top 10 essentials of a contemporary web design Which of these design elements are you using to enhance your web experience and conversion? If you’re launching a new site or refreshing an existing site it’s important to ensure your site looks contemporary and appealing. Since website design styles …..
By Expert commentator 25 Dec 2017 SEO + CRO = Increased conversions How to increase conversions with an SEO audit Focusing on SEO while neglecting your conversion rate is a great way to wind up with a website that ranks highly for keywords your audience doesn’t use or attract a bunch of …..
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By Gavin Llewellyn 22 Dec 2017 Top traits of an effective marketing leader 4 behaviours that set top-performing marketers apart Earlier this year the Harvard Business Review published a research paper that set out the top behaviors of the most successful CEOs. With many business leaders failing in their roles (from 2000 to …..
By Jessica Wade 22 Dec 2017 Snapchat launch Lens Studio and Instagram tests recommended posts Your social media weekly update Welcome to our weekly summary of what’s happened in social media. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week. Snapchat launches …..
By Expert commentator 21 Dec 2017 How using related searches on Google helps you boost your SEO Google’s related searches are a treasure trove of content ideas As well as arming you with keyword phrases to fit into your articles, related searches also give you a massive insight into who your customers are and what their intent …..
By Expert commentator 21 Dec 2017 Why your brand should adopt an ephemeral content strategy For humans, seemingly, current attention span is no more than eight seconds. That’s less than that of a goldfish! Marketers have felt the effects of this change considerably, and audiences’ shrinking attention span presents several challenges. Earlier, all brands needed …..
By Jessica Wade 20 Dec 2017 What social media says about self-gifting at Christmas Chart of the day: Have we become generation ‘Treat yo self’? Social media trend analysis reveals why and what we are spending our money on this Christmas Have you ever been Christmas shopping but found you only bought gifts for …..
By Carolanne Mangles 19 Dec 2017 This is the most important Google ranking factor Chart of the Day: These are the 17 most important Google ranking factors + the periodic table of SEO success factors Yes, ‘in the world’ might have been a bit of an exaggeration, but do you know what is the …..
By Jessica Wade 19 Dec 2017 Statistics every marketer should know about Millennials in 2017 30 key statistics from 2017 to inform your marketing strategy in 2018 when targeting millennials Millennials have become a bit of a buzz word over the past few years, but do you truly know how to reach this generation? Millennials were …..