If all that is between you and influencer marketing is knowing where to begin, then read on… It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here …..
Chart of the day: Most marketers are not using Bandit, a CRO testing method. Most marketers are doing A/B testing, whilst Multivariate testing and Bandit testing, are less used. What are the differences between each method? A/B testing involves testing two …..
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FREE ACCESSChart of the Day: Smart digital home assistants are the fastest-growing consumer tech with shipments to surpass 50 million in 2018 With many individuals and families starting 2018 with a new personal digital home assistant in their lives, this research highlights …..
Chart of the day: Female Instagrammers are about 30% more likely to be interested in beauty products Instagram has increasingly become one of the key platforms for interactions and engagement. Due to its visual nature, Instagram has become a popular platform …..
Here’s how to attract more brand ambassadors and let your customers do the marketing for you Many people — even professional marketers — confuse brand ambassador and influencer marketing. Although they share many traits, they are fundamentally different approaches and …..
4 areas where leaders can effectively manage the chaos Project managers are faced with an ever-changing landscape of new technology, media outlets, and remote workforces. Some people end up in very static careers. They do the exact same tasks for …..
Acquiring an existing website is much less work than creating one from scratch; how can marketing managers ensure their success online? Web businesses are certainly an attractive proposition for business owners and marketing managers looking to take on a new …..
Chart of the Day: Email marketing techniques used Automation platforms are a big commitment Why do I say commitment? It’s not just a product, it’s a game changer, like a car or house. Would you buy a 5 bedroom house …..
Cheap isn’t necessarily bad The word cheap can have bad connotations – as in, poorly made, or won’t last for long. This may be true for many products. But when it comes to services, cheap can be good, because it …..
