The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number …..
Chart of the day: Most shared Facebook content 2017 Even though there isn’t one single formula for what makes content go viral on social media, it’s crucial for content creators to understand which type of content tends to work well online and …..
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FREE ACCESSIf all that is between you and influencer marketing is knowing where to begin, then read on… It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here …..
Chart of the day: Most marketers are not using Bandit, a CRO testing method. Most marketers are doing A/B testing, whilst Multivariate testing and Bandit testing, are less used. What are the differences between each method? A/B testing involves testing two …..
4 behaviours that set top-performing marketers apart Earlier this year the Harvard Business Review published a research paper that set out the top behaviours of the most successful CEOs. With many business leaders failing in their roles (from 2000 to …..
Chart of the Day: Smart digital home assistants are the fastest-growing consumer tech with shipments to surpass 50 million in 2018 With many individuals and families starting 2018 with a new personal digital home assistant in their lives, this research highlights …..
Chart of the day: Female Instagrammers are about 30% more likely to be interested in beauty products Instagram has increasingly become one of the key platforms for interactions and engagement. Due to its visual nature, Instagram has become a popular platform …..
Here’s how to attract more brand ambassadors and let your customers do the marketing for you Many people — even professional marketers — confuse brand ambassador and influencer marketing. Although they share many traits, they are fundamentally different approaches and …..
4 areas where leaders can effectively manage the chaos Project managers are faced with an ever-changing landscape of new technology, media outlets, and remote workforces. Some people end up in very static careers. They do the exact same tasks for …..
