By Expert commentator 15 Feb 2018 3 Strategies to thrive in China’s lower-tier marketplace How to gain visibility in China’s digital marketplace Everyone wants a piece of the emerging market’s pie, and the biggest slice is still China. After a temporary retreat, overall economic growth in China is expected to continue its upward trend, and retail momentum …..
By Expert commentator 15 Feb 2018 Best tools for on-page SEO and how to use them 6 of the best SEO tools to make sure your on-page SEO is optimized Implementing SEO Services for clients in a wide array of industries, I’ve learned to utilize some amazing tools for on-page SEO – and how much of …..
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By Expert commentator 14 Feb 2018 Latest in China – How Brands Build Trust Through Transparency Key trends on how brands are building trust in China As we have just updated our China Digital Marketing Strategy Guide, Lei Chien, the author of the guide, has produced the article below on how brands are building trust in …..
By Somya Mehta 14 Feb 2018 Valentine’s Day 2018 – Top Brand Marketing Campaigns Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and …..
By Expert commentator 14 Feb 2018 4 Ecommerce Marketing Growth Hacks How to get ahead of the ecommerce competition by keyword research, referral marketing, competitor analysis and viral marketing In this post, we’ll outline 4 marketing growth hacks to help ecommerce business, the tools to achieve this and how to use …..
By Robert Jones 13 Feb 2018 Which content type is best used as a lead magnet? Chart of the day: PDFs are the best content type for attracting sign-ups on a landing page. Participants were randomly assigned in an experiment by ConversionXL. The team then even did a complicated ANOVA (analysis of variance), but in brief: PDF, …..
By Kim Greenop-Gadsby 13 Feb 2018 Email marketing is still worth taking seriously in 2018 Review your approach to email marketing by reviewing the latest trends Email marketing is THE evergreen channel which is usually so effective in many sectors that is usually in the top 3 most effective channels driving website visits leads and …..
By Mark D. Hall 13 Feb 2018 How to fill your lead stream with personalized content marketing Learn how to craft a customer-centric email sequence that engages and converts with personalized content Content marketing – in fact, all things content – seemed to be all the rage in 2017. Companies and agencies pushed out more emails and …..
By Content Partner 13 Feb 2018 AI in marketing: More analysis, not analytics The challenges marketers face overcoming the hyperbole and mysticism that surrounds machine learning and AI The marketing industry is abuzz with talk of how marketing applications of machine learning and AI will make us more effective and change the way …..