Embedding a video on your site can increase conversion rates by up to 80%! Over the past few years, video has steadily become a more important element of digital marketing. With many social media platforms introducing increasingly video-focused algorithms, social …..
6 implications for selecting and managing today’s and tomorrow’s marketing technology We’ve been sharing the latest Marketing Technology Landscape map by Scott Brinker, @chiefmartec for several years now. You’ve almost certainly seen one of the earlier iterations since it has been widely …..
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FREE ACCESSHow marketers can take advantage of the latest Facebook update The dust has now settled following Facebook’s announcement of a change in their algorithm to ensure users see more content from friends and family and less from brands and pages. …..
How to ensure you track performance against target KPIs, we all have them, sometimes we set them for ourselves, often they are set for us! The question is, are the KPIs you are reviewing supporting your efforts into making the boat go faster? Are …..
Chart of the day: Marketers are most concerned with improving email engagement New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for …..
Why and how you should define goals vs objectives carefully? I’ve found that goals and objectives are often defined and used differently within different companies or parts of a business and this can lead to problems when creating processes to …..
WhatsApp, announced that it was not requesting any new rights to collect personal information in the agreement it created for the European Union Barely a day passes without another social media platform notifying me of updated terms of business. Now, …..
It’s true: email deliverability best practice is not the most exciting topic, but it’s a necessary evil Ignore it and, by the time you’ve run into problems, it will take a very long time to fix. Pay attention to it and you’ll …..
A Customer satisfaction survey (CSAT) allows you to measure customer experience, how much a customer would recommend your business and satisfaction with your brand There are some simple rules to follow when creating a customer satisfaction survey which gives you …..
