Why new artificial intelligence matters for business, from global trend to maximizing marketing and operations spend AI has progressed quite away from its early beginnings, and its prevalence in modern business models has increased exponentially. Yet, despite this, our relationship …..
Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales professionals are least aligned on buyer personas, which would seem …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSChart of the day: Benchmarks for Facebook news feed placement ads Q1 2018 Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data shows that Facebook ads continue to do well in the …..
Quora can be an incredibly valuable content marketing tool In fact, Quora can help with multiple common content marketing goals, such as getting more traffic or boosting your industry authority – plus, it’s an extremely tool for research. But, more …..
Examples of social media workflow to review and respond to online comments about a brand A while ago, I received this question by email, it describes a common concern of managing brand reputation given the growth in consumer comments in …..
Four ways to tell a story in 6 seconds In an increasingly mobile-first environment, audiences’ attention is at a premium. Brands are constantly looking for new ways to achieve cut-through and platforms such as YouTube, Google and Twitter are designing …..
Daunting, time-consuming and expensive. Or is it? Doing any form of research doesn’t always need to be so costly, here are five options to help you recruit participants for surveys. I’ve also produced an article on how to get B2B survey …..
Chart of the day: After Snapchats controversial redesign last year, satisfaction with the app has plummeted YouGov data suggests the app has erased two years of work in just a few months, as Snapchat’s impression score and satisfaction score has …..
These are what some of the biggest websites looked like 20 years ago and you won’t believe it… Since the World Wide Web was invented in 1990 designers and web developers have been constantly working to improve its original clunky basic …..
