Five ways to improve the earned media potential of your Instagram content With over 800 million active monthly users worldwide (over 20 million of which are from the UK) engaging with over 4.2 billion posts every day, Instagram is a …..
Chart of the Day: Research showing the popularity of different types of content assets are used during B2B vendor service selection Our poll featured in our digital marketing trends 2018 post showed the ongoing popularity of content marketing as a technique …..
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FREE ACCESSBenchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 …..
Why new artificial intelligence matters for business, from global trend to maximizing marketing and operations spend AI has progressed quite away from its early beginnings, and its prevalence in modern business models has increased exponentially. Yet, despite this, our relationship …..
Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales professionals are least aligned on buyer personas, which would seem …..
Advantages and drawbacks of different influencer marketing solutions. Did you know that searches for the term “influencer marketing” increased almost by 200% between 2016 and 2017? And, by just the fifth month of 2018, the average monthly searches have already …..
Chart of the day: Benchmarks for Facebook news feed placement ads Q1 2018 Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data shows that Facebook ads continue to do well in the …..
Quora can be an incredibly valuable content marketing tool In fact, Quora can help with multiple common content marketing goals, such as getting more traffic or boosting your industry authority – plus, it’s an extremely tool for research. But, more …..
Examples of social media workflow to review and respond to online comments about a brand A while ago, I received this question by email, it describes a common concern of managing brand reputation given the growth in consumer comments in …..
