An outline of creative best practices across YouTube, Facebook and Twitter The social media landscape may be constantly changing but one element remains consistent: content is king. However whilst content itself may be an essential component of any social media …..
How link reclamation is the best way to save SEO rankings Link building is one of the most talked-about subjects in SEO and digital marketing. As a search term, it’s maintained a pretty constant popularity (after peaking in 2012 right around …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSHave you heard of Google Duplex yet? You know, the AI assistant that books appointments and makes reservations on your behalf? Just your next-door robot… As you may already be aware, Google Duplex is a new technology launched by Google at …..
Do your lead scoring right and it will drive sales through the roof Lead scoring – it’s one of those terms which raises eyebrows outside the world of marketing, and rolls eyes within. Do it right and it will drive …..
These days, social media is non-negotiable as far as marketing is concerned. You simply cannot ignore the power of social media with the number of worldwide users expected to hit three billion by 2021 If you aren’t already leveraging social …..
Content marketing is a complex, highly competitive marketing practice, so it’s important to be strategic if you want to succeed Over years of blogging and working with content marketing, I’ve learned a lot of lessons. Important lessons that I definitely …..
Which creators to use to raise brand awareness and maximise your ROI In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using …..
Chart of the day: Original research drives traffic but marketers aren’t promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares – but are marketers making the most of their excellent research? The …..
Five ways to improve the earned media potential of your Instagram content With over 800 million active monthly users worldwide (over 20 million of which are from the UK) engaging with over 4.2 billion posts every day, Instagram is a …..
