Have you heard of Google Duplex yet? You know, the AI assistant that books appointments and makes reservations on your behalf? Just your next-door robot… As you may already be aware, Google Duplex is a new technology launched by Google at …..
Do your lead scoring right and it will drive sales through the roof Lead scoring – it’s one of those terms which raises eyebrows outside the world of marketing, and rolls eyes within. Do it right and it will drive …..
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FREE ACCESSContent marketing is a complex, highly competitive marketing practice, so it’s important to be strategic if you want to succeed Over years of blogging and working with content marketing, I’ve learned a lot of lessons. Important lessons that I definitely …..
Which creators to use to raise brand awareness and maximise your ROI In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using …..
Chart of the day: Original research drives traffic but marketers aren’t promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares – but are marketers making the most of their excellent research? The …..
Five ways to improve the earned media potential of your Instagram content With over 800 million active monthly users worldwide (over 20 million of which are from the UK) engaging with over 4.2 billion posts every day, Instagram is a …..
Chart of the Day: Research showing the popularity of different types of content assets are used during B2B vendor service selection Our poll featured in our digital marketing trends 2018 post showed the ongoing popularity of content marketing as a technique …..
Why social media is a must-use tool in conjunction with your call centre’s customer service efforts In the past, social media was a separate customer service tool and even an entirely separate department to the call centre. They were seen …..
Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 …..
