How National Geographic engage 350 million combined global followers via storytelling content marketing on social media Personally, I follow National Geographic across all social platforms – preferring the visual platforms like Instagram, Pinterest, and Facebook – and for many years …..
Chart of the Day: Podcast Advertising Market Sees 117% Year-on-Year Growth Podcasts are a fantastic way for companies to regularly generate digestible content and stay at the forefront of their customers’ minds. The impact of podcasts is certainly being felt …..
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FREE ACCESSDigital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad …..
Successful business communication entails tailoring messages to different types of audiences Not so long ago, digital marketers and influencers used to make bold statements such as Email marketing is the best communication channel and shall continue to dominate for eternity. …..
Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times Emails have been in place for around four decades now. It is a remarkably cost-effective way to …..
Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU …..
What skills should each of your employees have? Create the marketing dream team with the right skills, knowledge and employee enthusiasm We have recently updated our Digital Marketing Job Descriptions and Roles guide to help businesses of all sizes recruit …..
An introduction to the LGBT market, cautions, and advertising examples LGBT, you might ask? LGBT is the acronym for the Lesbian, Gay, Bisexual and Transgender community—you may also use LGBT+ to be inclusive of additional members of this group. With …..
Ever found yourself stuck in a dilemma while posting images on social media? A crisp shot posted on Facebook may appear to be of a terrible quality on Twitter, and that’s just two of the many different social channels out …..
