See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We’ve recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year’s …..
Chart of the Day: Average Product Page View, Add-to-cart and conversion to sale rates for eretailers In our compilation of average ecommerce conversion rates we compare different sources, showing the challenge of converting retail site visitors to add-to-basket sessions and sale. …..
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FREE ACCESSYou can add smarts to your experience in one of two main ways: either by adding human intelligence – and with it, a dose of empathy or by adding an automated form of intelligence ‘Work smarter, not harder’ has always …..
Our round-up from the inaugural digital event Last week I attended the very first Nottingham Digital Summit, conceived, managed and led by local agency Hallam to champion digital excellence in the city of Nottingham. The event included an interesting mix …..
Both brands and consumers are stories in progress – such stories not only simplify what could otherwise be complex facts; they unite everyone in a commonly recognized purpose Storytelling is as old as gathering beneath the evening skies around a campfire …..
How National Geographic engage 350 million combined global followers via storytelling content marketing on social media Personally, I follow National Geographic across all social platforms – preferring the visual platforms like Instagram, Pinterest, and Facebook – and for many years …..
Chart of the Day: Podcast Advertising Market Sees 117% Year-on-Year Growth Podcasts are a fantastic way for companies to regularly generate digestible content and stay at the forefront of their customers’ minds. The impact of podcasts is certainly being felt …..
Send the right message, to the right person, at the right time: Automating your campaigns Automated campaigns are the backbone of a successful email marketing strategy; campaigns that are set up within your email system and send automatically based on …..
Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad …..
