6 Keys to building a better online brand experience for your customers. Online brand experience and customer experience is a widely discussed topic amongst brand managers and marketers, and for good reason — customers who have a better brand experience …..
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Hanna Cevik I’m Hanna, I’ve been a Marketing Manager for 10 years, working in the third sector, the …..
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FREE ACCESSEcommerce strategies that will set your business apart from competitors Traditional retail is dead. Or perhaps it is experiencing a slow death due to the rise of the Ecommerce industry. Many experts will say that the retail apocalypse has been …..
“Buyers are becoming more discerning and selective in the content they decide to consume” As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming …..
Marketing automation industry is currently valued at $1.65 billion, and the majority credit for this jump in value goes to the introduction of AI in marketing automation; more-so the AI-enabled chatbots that are taking marketing automation industry by storm Here …..
6 questions your boss will ask about social media automation (and how to win them over) Engagement is the name of the game in running a successful social media campaign. Customers are 20-40% more likely to spend money on products …..
How programmatic marketing can help you target specific demographics Over the last five years, the way advertisers have bought media and the way publishers have sold it has changed significantly. Influenced by technology, sophisticated platforms, and automated processes, advertisers have …..
“Almost all members of Generation Z prefer to shop in bricks-and-mortar stores” – IBM & National Retail Federation Online sales continue to grow in importance, as shown by our compilation of ecommerce growth trends. But for many businesses, the days …..
Chart of the day: Email marketing tips to innovate your strategy When it comes to email marketing, there’s always some discussion about its relevance as a digital marketing channel, in the fast-paced world of instant messaging and social media. However, …..
