Is Google’s AI and Machine Learning intelligent enough to deliver Smart Campaigns that gain results? Did you manage to watch Google’s Marketing Live Keynote speech? The Smart Insights office had some mixed opinions about Google’s “new products” and whether or not, …..
Five killer marketing management team strategies that will improve your output Today its important for business owners to have an online presence and for entrepreneurs to understand marketing management team strategies that will set you apart from the competition. If …..
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FREE ACCESSChart of the Day: A third of marketers report open rates of 10% or less Email marketing is an effective way for you to build brand awareness, communicate with your customers, and generate revenue. However, when your email address list …..
In new research by GetSocial, we look at new methods of sharing, the rise of Dark Social as a traffic source, the decay of the Facebook Feed and a surprising comparison of both (spoiler: dark social wins) There are now …..
What do new chatbots look like? What role will they play in online commerce? When do you think the first chatbot was invented? Most people would guess that it hit the market sometime around the turn-of-the-century. They would be wrong. …..
Standing out from the crowd is a challenge and therefore conceiving, creating and maintaining a personal ‘brand’ gives us the opportunity to get noticed and remembered by our managers, peers and customers For some people, the concept of ‘personal branding’ …..
Chart of the Day: Which resolutions of web browsers should you target when testing new website designs? If you have ten people in a room together, chances are high that most of them will have different device types that use …..
Urgency messaging is a great way to raise conversions but is getting an increasingly bad rep Getting visitors on your site and converting seems to be more difficult than ever. Consumers are indecisive, and, with more choice online than ever …..
Developing a Joined Up Approach to your Social Media and Customer Communications In this post I show how we use different tools and plugins for our different social platforms to let software services take some of the key pounding out …..
