How brands are bridging the gap between online and offline shopping experiences The age of the customer is upon us and a big reason for it is the growth of technology. Customers can thoroughly research a brand or a product …..
Interview: Lee Odden, CEO and founder of TopRank Marketing and Author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” One thing I have learned working for start-ups and big brands looking to build their …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSWe analyzed more than 791 million emails to see what the best hour and day is to send high-converted email marketing Every year at Omnisend we analyze our clients’ email marketing and marketing automation data to see the biggest trends, …..
Let us look at the rise Google Shopping New research by Adthena uncovers the extent to which Google Shopping ads, commonly referred to as Product Listing Ads (or PLAs), have become the most popular ad format for retail advertisers, with …..
Chart of the day: A comparison of the effectiveness of paid search marketing contrasting Google’s search network with the display network This chart gives an update to historical data on conversion rates in Google Ads from the Google Ads management platform …..
Powerful digital sales strategies to ensure you make the most of your e-commerce site’s traffic Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. …..
With the increasing amount of data breaches, internal controversies, and shady business dealings that have been uncovered in the past few years, consumers are finding it difficult to trust businesses According to Edelman’s Trust Barometer report, 42% of customers claim …..
Absolut vodka and their marketing campaign have stood the test of time Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just marketing campaigns and usually is true across a …..
Is Google’s AI and Machine Learning intelligent enough to deliver Smart Campaigns that gain results? Did you manage to watch Google’s Marketing Live Keynote speech? The Smart Insights office had some mixed opinions about Google’s “new products” and whether or not, …..
