By James Story 23 Aug 2018 Don’t let creativity get in the way of good content Chart of the Day: Almost half of content writers struggle to balance creativity with technical skill 47% of content writers say their biggest challenge is finding the balance between creativity and search optimization in their content. That’s the heart of …..
By Lilach Bullock 23 Aug 2018 Examples of omnichannel marketing experiences that will inspire you How brands are bridging the gap between online and offline shopping experiences The age of the customer is upon us and a big reason for it is the growth of technology. Customers can thoroughly research a brand or a product …..
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By Daley Robinson 21 Aug 2018 How to use social to supercharge your ABM strategy Real world examples of a range of platforms that help land & expand ‘Social’ is an absolute phenomenon. Apparently, if Facebook was a nation, it would have more people than China. Serious scale to say the least. In today’s world, …..
By Content Partner 21 Aug 2018 The Data-Backed Best Time to Send Your Email Campaigns We analyzed more than 791 million emails to see what the best hour and day is to send high-converted email marketing Every year at Omnisend we analyze our clients’ email marketing and marketing automation data to see the biggest trends, …..
By Content Partner 20 Aug 2018 The rise of Google Shopping Let us look at the rise Google Shopping New research by Adthena uncovers the extent to which Google Shopping ads, commonly referred to as Product Listing Ads (or PLAs), have become the most popular ad format for retail advertisers, with …..
By Chris Soames 20 Aug 2018 Google Ads conversion rate averages by industry Chart of the day: A comparison of the effectiveness of paid search marketing contrasting Google’s search network with the display network This chart gives an update to historical data on conversion rates in Google Ads from the Google Ads management platform …..
By Expert commentator 20 Aug 2018 3 advanced strategies to boost your e-commerce store’s revenue Powerful digital sales strategies to ensure you make the most of your e-commerce site’s traffic Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. …..
By Expert commentator 20 Aug 2018 How to build long-lasting trust with your online customers for higher conversions With the increasing amount of data breaches, internal controversies, and shady business dealings that have been uncovered in the past few years, consumers are finding it difficult to trust businesses According to Edelman’s Trust Barometer report, 42% of customers claim …..
By Expert commentator 17 Aug 2018 Campaign of the week: The longest running print ad marketing campaign in history Absolut vodka and their marketing campaign have stood the test of time Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just marketing campaigns and usually is true across a …..