Using press releases to increase awareness and improve SEO Using press releases to gain awareness and backlinks to your site was once a hot topic in SEO, but like everything that is hot in SEO, it is quickly forgotten about. …..
As traditional marketing methods become less effective, companies are realizing the need for more relevant and authoritative content This shift in strategy is fueling the rapid growth of the content marketing industry, which is projected to reach $412.88 billion by …..
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FREE ACCESSHow brands are bridging the gap between online and offline shopping experiences The age of the customer is upon us and a big reason for it is the growth of technology. Customers can thoroughly research a brand or a product …..
Interview: Lee Odden, CEO and founder of TopRank Marketing and Author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” One thing I have learned working for start-ups and big brands looking to build their …..
Real world examples of a range of platforms that help land & expand ‘Social’ is an absolute phenomenon. Apparently, if Facebook was a nation, it would have more people than China. Serious scale to say the least. In today’s world, …..
We analyzed more than 791 million emails to see what the best hour and day is to send high-converted email marketing Every year at Omnisend we analyze our clients’ email marketing and marketing automation data to see the biggest trends, …..
Let us look at the rise Google Shopping New research by Adthena uncovers the extent to which Google Shopping ads, commonly referred to as Product Listing Ads (or PLAs), have become the most popular ad format for retail advertisers, with …..
Chart of the day: A comparison of the effectiveness of paid search marketing contrasting Google’s search network with the display network This chart gives an update to historical data on conversion rates in Google Ads from the Google Ads management platform …..
Powerful digital sales strategies to ensure you make the most of your e-commerce site’s traffic Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. …..
