By Expert commentator 03 Sep 2018 How to write a killer blog post (that people will actually want to read) How do you create content that people actively look out for, and make sure that they’re able to find it? Blog posts are great for your business. They drive traffic to your website, raise awareness for your brand and continue …..
By James Story 30 Aug 2018 Vendors fail to shoot fish in barrel by not replying to customer questions Chart of the Day: Work-related customers are rarely having their questions answered 84% of B2B customers don’t expect to hear back from companies when they have a purchase-related question. Not a third. Not half. 84%. This research has been revealed …..
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By Expert commentator 29 Aug 2018 5 marketing tools to help your site win SERP features If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website …..
By Carolanne Mangles 29 Aug 2018 Gartner Hype Cycle 2018 – Most emerging technologies are 5-10 years away Flying Autonomous Vehicles, Biochips, and Blockchain for Data Security – how long do we have to wait until we start seeing these emerging technologies take shape? Changes in technology are inevitable as we strive to create products and ways to …..
By Carolanne Mangles 28 Aug 2018 5 most used call to actions (CTAs) on the internet Having a poorly optimized landing page can turn down visitors’ eagerness to find out more about your product Landing pages are the place where an interested visitor turns into a lead and you need to design it very carefully. Many …..
By Expert commentator 28 Aug 2018 8 simple Google Ads mistakes you can easily avoid Prevent costly errors with Google Ads by not falling foul of these classic mistakes Google Ads is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up …..
By Chris Soames 24 Aug 2018 Link building techniques for successful SEO Using press releases to increase awareness and improve SEO Using press releases to gain awareness and backlinks to your site was once a hot topic in SEO, but like everything that is hot in SEO, it is quickly forgotten about. …..
By Expert commentator 24 Aug 2018 Can AI replace human copywriters in digital marketing? As traditional marketing methods become less effective, companies are realizing the need for more relevant and authoritative content This shift in strategy is fueling the rapid growth of the content marketing industry, which is projected to reach $412.88 billion by …..
By James Story 23 Aug 2018 Don’t let creativity get in the way of good content Chart of the Day: Almost half of content writers struggle to balance creativity with technical skill 47% of content writers say their biggest challenge is finding the balance between creativity and search optimization in their content. That’s the heart of …..