By Expert commentator 04 Sep 2018 5 Standard Operating Procedure Strategies to Survive the Digital Transformation Though business has changed drastically in the Internet Age, these age-old SOPs can still save your sanity Contrary to the popular belief of some employees, a management style that relies on standard operating procedures (SOP) does not have a primary …..
By James Gurd 04 Sep 2018 Social Media Strategy and Planning Essentials – Strategy and Tactics Creating your social media strategy and tactical plan Noun: Strategy / A plan of action designed to achieve a long-term or overall aim. First, you need to understand what a strategy is, and isn’t it. A strategy should define the …..
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By Mark D. Hall 03 Sep 2018 How to Get Quick Customer Insights from Analytics Learn several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights As a digital marketer, you clearly need customer insights to drive your tactics and …..
By Expert commentator 03 Sep 2018 How to write a killer blog post (that people will actually want to read) How do you create content that people actively look out for, and make sure that they’re able to find it? Blog posts are great for your business. They drive traffic to your website, raise awareness for your brand and continue …..
By James Story 30 Aug 2018 Vendors fail to shoot fish in barrel by not replying to customer questions Chart of the Day: Work-related customers are rarely having their questions answered 84% of B2B customers don’t expect to hear back from companies when they have a purchase-related question. Not a third. Not half. 84%. This research has been revealed …..
By Expert commentator 29 Aug 2018 10 influencer marketing strategies you need to know Between 2015 and now, Google searches for “influencer marketing” have increased by more than 80% 2018 has definitely been the year of the influencer. In a world where consumers turn a blind eye to traditional marketing content, influencer marketing helps …..
By Expert commentator 29 Aug 2018 5 marketing tools to help your site win SERP features If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website …..
By Carolanne Mangles 29 Aug 2018 Gartner Hype Cycle 2018 – Most emerging technologies are 5-10 years away Flying Autonomous Vehicles, Biochips, and Blockchain for Data Security – how long do we have to wait until we start seeing these emerging technologies take shape? Changes in technology are inevitable as we strive to create products and ways to …..
By Carolanne Mangles 28 Aug 2018 5 most used call to actions (CTAs) on the internet Having a poorly optimized landing page can turn down visitors’ eagerness to find out more about your product Landing pages are the place where an interested visitor turns into a lead and you need to design it very carefully. Many …..