By James Gurd 04 Sep 2018 Social Media Strategy and Planning Essentials – Strategy and Tactics Creating your social media strategy and tactical plan Noun: Strategy / A plan of action designed to achieve a long-term or overall aim. First, you need to understand what a strategy is, and isn’t it. A strategy should define the …..
By Dave Chaffey 03 Sep 2018 The latest changes in social network use Chart of the Day: Research for 2018 shows the dramatic growth of Snapchat and Facebook static for most age groups in the UK The government-commissioned annual “Communications Market Review” is one of the best sources for compiling data on Internet and Social …..
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By Expert commentator 03 Sep 2018 How to write a killer blog post (that people will actually want to read) How do you create content that people actively look out for, and make sure that they’re able to find it? Blog posts are great for your business. They drive traffic to your website, raise awareness for your brand and continue …..
By James Story 30 Aug 2018 Vendors fail to shoot fish in barrel by not replying to customer questions Chart of the Day: Work-related customers are rarely having their questions answered 84% of B2B customers don’t expect to hear back from companies when they have a purchase-related question. Not a third. Not half. 84%. This research has been revealed …..
By Expert commentator 29 Aug 2018 10 influencer marketing strategies you need to know Between 2015 and now, Google searches for “influencer marketing” have increased by more than 80% 2018 has definitely been the year of the influencer. In a world where consumers turn a blind eye to traditional marketing content, influencer marketing helps …..
By Expert commentator 29 Aug 2018 5 marketing tools to help your site win SERP features If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website …..
By Carolanne Mangles 29 Aug 2018 Gartner Hype Cycle 2018 – Most emerging technologies are 5-10 years away Flying Autonomous Vehicles, Biochips, and Blockchain for Data Security – how long do we have to wait until we start seeing these emerging technologies take shape? Changes in technology are inevitable as we strive to create products and ways to …..
By Carolanne Mangles 28 Aug 2018 5 most used call to actions (CTAs) on the internet Having a poorly optimized landing page can turn down visitors’ eagerness to find out more about your product Landing pages are the place where an interested visitor turns into a lead and you need to design it very carefully. Many …..
By Expert commentator 28 Aug 2018 8 simple Google Ads mistakes you can easily avoid Prevent costly errors with Google Ads by not falling foul of these classic mistakes Google Ads is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up …..