Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this …..
How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated direct-to-consumer (D2C …..
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FREE ACCESSHow to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear idea of how and when you will launch. This …..
Keep up to date in the ever-changing digital landscape by integrating these 5 trends in Financial Services digital marketing into your 2024 marketing strategy Financial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is …..
What does omnichannel mean in Pharma? And what does digital disruption mean for this increasingly complex industry? Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Of …..
What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve… It feels like 2008, as I said in my first post on Threads… Since I’ll be talking about it, amongst other …..
Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet …..
Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today’s digital marketers. While AI tools offer efficiency and support, relying solely on …..
A tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it’s likely that Google Analytics 3 or Universal Analytics (UA), whatever you call it, will be no more. Switching to …..
