By Content Partner 21 Nov 2018 5 Hobbies That You Can Turn Into a Legitimate Business Make a living doing what you love, or at least get paid to do what you would be doing anyway Far too many people have resigned themselves to the fact that their jobs aren’t enjoyable. For these people, their jobs …..
By Expert commentator 20 Nov 2018 The role you play in your own content (You’re not the star of the show) Content marketing that converts was created to help differentiate your brand from the others and help you achieve your business objectives Have you ever found yourself trapped in a conversation where you’re talking to a self-absorbed person, almost doing a …..
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By Expert commentator 20 Nov 2018 5 ways to utilize chatbots for a better customer experience An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype …..
By Gavin Llewellyn 19 Nov 2018 The power of strategic storytelling Present with confidence and clarity, no matter your audience Our role as marketers working across disciplines, departments and media means that we’re often required to present our plans to a range of different stakeholders. On most occasions, these may be …..
By Expert commentator 16 Nov 2018 How to Manage Your Product Page Optimization for Maximum Conversion Rates Essential CRO and SEO advice for small new e-commerce businesses In the past couple of years, we have seen a boom in e-commerce websites that have managed to sell their products without necessarily bringing something new to the table. But e-commerce …..
By Expert commentator 16 Nov 2018 Swap keywords for topics to start smashing up the SERPs Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine …..
By Expert commentator 16 Nov 2018 Social media changes and increased digital ad spend – News roundup Facebook’s new smart speaker, LinkedIn’s re-built Pages, Twitter cracking down on “suspicious” follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018 Social media platforms have made some interesting announcements over the next …..
By Expert commentator 15 Nov 2018 How to use mobile apps to grow your startup With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help …..
By James Story 15 Nov 2018 Nearly half of content is created to generate awareness/interest Chart of the Day: 47% of content is for top of funnel buyers Research published from the Content Marketing Institute has shown that almost half of the content created by B2B marketers is for early-stage buyers – to generate awareness and …..