By Expert commentator 22 Nov 2018 Are vertical videos the future of your video marketing? [Infographic] Right now, video content is slowly shifting to favor mobile devices by turning vertical As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows …..
By Expert commentator 22 Nov 2018 Millennial consumer trends 2018 How do Millennials spend their money? When it comes to finances, Millennials tend to get a bad rap. They have a reputation for spending on consumer goods like gourmet beer and avocado toast and paying little attention to retirement plans. …..
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By Expert commentator 20 Nov 2018 The role you play in your own content (You’re not the star of the show) Content marketing that converts was created to help differentiate your brand from the others and help you achieve your business objectives Have you ever found yourself trapped in a conversation where you’re talking to a self-absorbed person, almost doing a …..
By Expert commentator 20 Nov 2018 Fortune favours the brave: What can we learn from these 4 successful brand trademarks Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If you don’t believe that having a good name will impact your business, maybe you …..
By Expert commentator 20 Nov 2018 5 ways to utilize chatbots for a better customer experience An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype …..
By Gavin Llewellyn 19 Nov 2018 The power of strategic storytelling Present with confidence and clarity, no matter your audience Our role as marketers working across disciplines, departments and media means that we’re often required to present our plans to a range of different stakeholders. On most occasions, these may be …..
By Expert commentator 16 Nov 2018 How to Manage Your Product Page Optimization for Maximum Conversion Rates Essential CRO and SEO advice for small new e-commerce businesses In the past couple of years, we have seen a boom in e-commerce websites that have managed to sell their products without necessarily bringing something new to the table. But e-commerce …..
By Expert commentator 16 Nov 2018 Swap keywords for topics to start smashing up the SERPs Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine …..
By Expert commentator 16 Nov 2018 Social media changes and increased digital ad spend – News roundup Facebook’s new smart speaker, LinkedIn’s re-built Pages, Twitter cracking down on “suspicious” follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018 Social media platforms have made some interesting announcements over the next …..