By Expert commentator 04 Dec 2018 5 PPC tools to spy on your competitors’ best ads There is a pool of great PPC tools that can help you see how your competitors rank, how many PPC ads they are running, how much they are spending and where they are being shown The online space is getting …..
By Expert commentator 04 Dec 2018 Optimizing your e-commerce site for voice search Voice search optimization techniques that will boost your e-commerce sales Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google …..
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By Dave Chaffey 03 Dec 2018 B2B mobile buyer behaviour research Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It’s rare for B2B …..
By Expert commentator 03 Dec 2018 Customers expect brand responses on social within 30 minutes Chart of the week: 37% of consumers who use social media to complain or question brands expect to get a response in under 30 minutes Delivering great customer service is getting more and more difficult for brands, as customer expectations …..
By Expert commentator 30 Nov 2018 Black Friday Index 2018: What were the key trends? Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends …..
By Expert commentator 30 Nov 2018 Mobile marketing trends 2019 Digital marketing trends 2019: What should you be looking to integrate in the coming year When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We …..
By Expert commentator 30 Nov 2018 Disney and Google ads, Facebook’s ‘Today In’ and junk food ads ban – News roundup Disney is moving it’s digital brands to Google Ads, Facebook is testing ‘Today In’, Uber receives data breach fine, Australia’s SVoD subscriptions are due to outstrip Pay-TV and TfL has banned junk food advertisements The last week has seen some …..
By Expert commentator 29 Nov 2018 Six costly mistakes marketers make with social media without realizing Discover six costly mistakes that marketers make with social media and how to fix them Despite the herculean changes to both technology and media, marketers have no choice but to build emotion-rich and customer-centric strategies to always stay on top. …..
By Expert commentator 29 Nov 2018 How do brands track the ROI of influencer marketing? [Infographic] Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail Consumers are no longer paying attention to billboards when they want to know more about brands. Advertising has moved far away from …..