Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Now mobile is the norm, marketers need to re-think how they approach a broad range of tactics By the end of last year there were 2 billion mobile users worldwide. This amounts to 400% growth in just a decade and …..
Is SMS is included in your marketing strategy? It has been predicted that by the end of 2017 a massive 4.77 billion people globally will own a mobile phone! Now that is a staggering statistic. It has also been reported …..
Use these Social Media Analysis Tools to better understand your customers With the advent of digital marketing trends, social media analysis has become crucial to monitor the multitude of audience interactions towards the different products and services. Today, there are …..
How to keep your marketing job and stay competitive as traditional jobs disappear and Artificial Intelligence erodes demand for some marketing skills but increases the demand for others When robots named Pepper are taking orders at Pizza Hut, it’s safe to say …..
We are in the age of the smart customer Customer experience is defined as the sum total of conscious events, as a coordinated series of interactions between a customer and a brand to accomplish anything. Above all words – a …..
How you can significantly increase the ROI of your marketing videos “Did you see that video everyone is talking about?!” You probably hear this at least once a week. People these days are just as crazy about online video as they …..
Creating a Bigger and Better Blog for 2017 It’s no secret that the most, if not all, profitable niches in online marketing are already highly saturated. If you think you have an idea for a new blog topic, there are …..
Take note of these 5 tips for keeping your campaigns relevant to newer generations A lot has been said about millennials. You know who I mean, you’ll have seen the definition a million times: those born between 1985 and 2000, …..
New tools for outreach, video marketing, market segmentation and more In the ever-evolving digital world, keeping up with the tricks of the trade is crucial. Marketing is no longer a one-way communication from brands, but a dialogue between brands, customers, …..
Don’t let your digital marketing campaigns fall foul of these mistakes The great thing about making a mess of a digital marketing campaign is that, with the benefit of hindsight, it becomes clear which actions were a mistake and which contributed …..
