Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Localization means more than just translation, you must adapt to meet your audience’s needs Selling to a worldwide audience at first might seem like the ideal way to increase your profits, but if you don’t get your messaging right you …..
A how-to guide for campaign reporting with examples One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical but easy to do once you understand a few simple …..
How to make your landing pages generate more revenue Do you want to sell more? Or capture relevant targeted leads? Then you need to work on your landing pages to ensure they are working hard enough for you. Today we …..
6 steps to getting more from your meetings Meetings are a necessity for most business operations, especially marketing, where independent campaigns are running simultaneously under the same broad goals. You’ll need to gather your team to brainstorm new ideas, update …..
Is your fashion store missing out on the potential of fashion apps? Recent data released by Google confirms what we already know – mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before …..
How to create the perfect name for your business Company names like Apple, Amazon and eBay evoke an image of success and cutting-edge technology. They make an emotional connection with consumers, resulting in the kind of brand recognition that many …..
How to use data to optimise your multi-channel marketing Multi-channel marketing provides businesses with the opportunity to engage with consumers across a variety of different fronts, tailoring messages for specific groups while maintaining a consistent message and brand. But it’s …..
Research reveals marketers approaches to multichannel marketing In partnership with Digital Doughnut, EPiServer surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as well as insights …..
Developing your startup pitch The perfect startup pitch helps entrepreneurs separate their companies from a growing amount of competition. Startup activity in the United States increased in 2016, continuing an upward trend that began in 2015, according to the Kauffman …..
Video can help you take your digital marketing results to the next level Content has always been a king and video content is king in 2017. According to a new report from Cisco, by 2019, online videos will generate four-fifths …..
