Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The 5Cs for setting up an affiliate programme Affiliate marketing continues to flourish as a key digital marketing tactic supporting a wide range of e-commerce sectors driving new revenue streams, and according to the IAB, the sector is now worth over …..
5 Ideas to reinvigorate your social media interactions Every social media marketer reaches a plateau in terms of the way they interact with their audience. It’s a state where you’ve been active for quite a while and have garnered a …..
10 tests for social media usage which show social business maturity We have spent the last five years trying to convince companies to engage with social media. From initial scepticism (‘this is all very interesting but it’s really not for …..
Why social media dashboards aren’t a substitute for deeper customer understanding using digital ethnography Considering how fast social media came upon us, social media marketing has reached an interesting point in its evolution: complacency. Not in the media itself, nor …..
Setting yourself and your marketing presentations apart using five steps and one change in behaviour According to some estimates, between 30 and 40 million PowerPoint presentations are created each day. If each presentation averages 35 slides, simple math tells us …..
A review of Google’s key site quality-related algorithm changes in 2012 You will have heard that the Google update known as ‘Penguin’ was rolled out earlier this year; the 24th April 2012 to be precise. It came at a time …..
An introduction to persona-based segmentation using an example The beauty of persona-based segmentation is that it provides a much easier grip on the data than almost any other method of presenting Web analytics. Marketers can really use this type of …..
Tools and tips to bridge and enhance online/offline live events This post by Lisa Harris, Nicole Beale and Graeme Earl reports on the findings of our Social Media in Live Events (SMiLE) action research project. The project is looking at real …..
Making the case for a winning localisation strategy In my experience, many companies give localisation very little thought until growth begins to stagnate and they are forced to look at additional revenue from international markets. So what happens when you …..
Setting the right goals and KPIs for using internal company networks to support social business Social networking has altered the way companies engage with their customers, changing their approach to areas such as customer service and brand management. Leading organisations …..
