Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Social media: why you need to consider ROE on Social Media The days and ways of traditional marketing are changing. While companies are still pumping hard cash into print, TV and radio ads, Social Media has become a key ingredient …..
Ideas for improving Basket Abandonment Emails that are relevant to other types of email follow-up On a recent webinar, a question was posed that I thought was worth a second look: ‘On an abandonment programme, sending a discount to encourage …..
YouTube passes 1 billion monthly users showing the opportunity for video marketing We think video is still an underused marketing tool for companies given its popularity with consumers and the many options for video marketing. As our new 7 Steps …..
From business case to budgets: How to choose the best email marketing tool Email marketing automation has had such a significant impact in sectors such as financial services, hospitality and retail, that when Forrester outlined the mega-trends that were shaping …..
4 key issues to consider in raising your profile through your online content marketing The pitch process has changed out of all recognition. The days of agencies pitching for each project and clients constantly searching for new agencies are (thankfully) …..
Key issues to consider for the process of using animation to support a marketing campaign So, your company has decided to introduce animation into your marketing arsenal, but you haven’t got a clue how to start going about the process. …..
Social SEO: Why the right type of interactions matter It’s now well known that driving greater engagement through more social interaction leads to increased Social SEO signals. This in turn helps you to gain higher search engine rankings. In this …..
Strategic Marketing Planning Reviews – Using simple frameworks to answer ‘where are we now?’ The start to any strategic process must be an appraisal of the current state of play. When answering the ‘where are we now’ question, key activities …..
What Email Marketers need to learn from Retailers How email marketers can use behavioural email to increase customer loyalty and drive more purchases I believe email marketers have major lessons to learn from how the world’s leading offline retailers market …..
How to use people-focused analytics to change how you measure search marketing effectiveness Most marketers will know the volume of visitors generated by search, but are you using visitor quality to measure the effectiveness of search traffic (organic or paid)? …..
