Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
New research on consumer feedback on buyer omnichannel fulfilment requirements Value: [rating=3] Recommended link: Comscore and UPS’s 2013 Pulse of the Online Shopper survey ComScore was commissioned by UPS to survey over 3,000 US consumers, to find out about their online shopping experience …..
Content marketing Survey on B2B marketing The Content Marketing Institute and MarketingProfs, undertook a survey sponsored by Brightcove, to ask over 1,200 B2B Marketers in the US the key marketing tactics from last year and to discuss their focus for …..
Research examples of measuring email marketing effectiveness using attribution Sometimes email is a victim of its own success. It works so well to drive revenue across all channels but this cross channel revenue is rarely calculated accurately and attributed to …..
Overcome your ‘oops’ with agile content marketing All was well in the best of possible worlds… July 2011. We were all excited: we had just launched phase one of our first major online content marketing campaign. We released on time …..
How brands can use Instagram to connect with customers Following the news that Instagram is set to bring ads to the service, MyCustomer.com asked a number of experts how this will help brands connect with customers. When Instagram was bought …..
A step-by-step tutorial to managing Link detoxing Link detoxing is extremely important for many reasons, including keeping your site active and penalty free. One bad link is a problem, but many bad links are a huge setback and should not …..
Correlation vs causation in an email Did you know… that global warming is caused by a decrease in the number of pirates in the ocean? That’s what the Church of the Flying Spaghetti Monster believe! Just look at the ‘proof’ …..
An alert about LinkedIn Sponsored Job Listings Importance: ★★★ Recommended link: LinkedIn Sponsored Job Listings An alert to let you know about LinkedIn sponsored job listings if you’re not aware of them. We get quite a few questions about how …..
5 Tips for getting key employees involved in Content Marketing Do you remember the scene in ‘Far and Away’ where Tom Cruise and Nicole Kidman race against hundreds of people in wagons and on horseback to stake their claim in the …..
What social media marketing can learn from real-life networking events One of the oldest forms of sales and marketing is to go to a real-life in-person networking event. While these real-life networking events don’t have all of the efficiency and …..
