Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A briefing and examples of how to use Twitter Cards to boost leads and sales With the recent Initial Public Offering (IPO) of Twitter on the New York Stock Exchange, there has been a great deal of attention on the …..
5 Legal ways to contact Facebook winners When Facebook updated their promotion guidelines this past August, they casually removed the rule that stated brands could not contact promotion winners on Facebook via status updates, private messages, chat, etc. This rule …..
10 essential requirements when selecting a new marketing agency Selecting an agency from a short list – using the scorecard and transparent process In the first post in this series I outlined 8 options to shortlist alternative marketing agencies as part …..
“The true price of free and cheap in A/B and Multivariate testing” In this infographic, Maxymiser.com as a provider of a paid service are looking to educate marketers about the benefits of paid-for outsourced services for AB testing compared to Google’s free …..
6 reasons you should consider a tag management tool With the increasing number and variety of tools now available to the online marketer, it’s possible to learn more than ever before about how visitors to a desktop site, mobile site …..
But search and direct visits dominate… The role of social media in driving visits to transactional sites like retail and travel if often documented. Research on corporate sites is more limited, so in this post we summarise research from a …..
Why you need a Content Engagement Calendar in 2014 2014 is almost upon us and it’s that time of year when we all start to look forward and plan marketing activities for the coming year. Unless you’ve been living in …..
6 simple techniques to build business relationships through email marketing Even though email marketing continues to be a core business-to-business (B2B) communication for sales and marketing teams, the market continues to grow from a solely email marketing approach to that …..
Do you conform to the typical LinkedIn user? Every wondered how people are actually using LinkedIn? How much time do they spend? Who pays for the premium services? How many groups are people joining? Which features are the most popular? Who …..
New Ad ranking research shows importance of position You will know that how high up your ad appears on the Google results pages is absolutely critical in determining how successful your advert will be. According to AccuraCast’s recent analysis of close …..
