Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The truth hurts: Why CRM is still growing but still gruelling A cursory glance at the headline statistics for the CRM marketplace demonstrates a sector that is apparently in rude health. And in purely financial terms, this is undoubtedly the …..
The growth in popularity of hashtags Hashtags describing a topic or campaign offer prefaced by ‘#’ are now a common feature across most social media platforms. So no longer just Twitter, but including Facebook, Pinterest, Instagram and Google+… If used …..
10 last minute Christmas retail conversion hacks Christmas is days away, but there may still be options to drive your your conversions and revenue per visit higher. Despite development lock-downs and short timescales, there’s still time for these types last-minute …..
Interactive video encouraging direct response Episode 1, Scene 1. Boardroom meeting, charts showing sales figures on the up, 3 people sit around the boardroom table. You can cut the tension with a knife… Financial Director: ‘OK, so what’s the plan?’ …..
A case study of a campaign to create a a sustainable online presence for a seasonal brand: Christmas Tree World When Christmas Tree World initially approached us with grand schemes to conquer the artificial Christmas tree market throughout the year, …..
The challenge for managers of contact centres in the era of the social media empowered customer Integrating social media into the Contact Centre is rather a daunting task, but with demand for social customer service growing at its current rate the …..
A group debate discussing the best way to make your site work on all devices? A few weeks ago I had the pleasure of presenting at the J. Boye conference in Aarhus, Denmark about developing mobile optimised websites and applications. …..
Which social media complainer do you recognise? The importance of social media to customer service has been highlighted through 2013. Marketers are seeking to deliver a positive customer experience, but if there is a problem, to use social media to react quickly …..
How to increase engagement for your Facebook posts In this post, I’m going to take one skill from the list I curated in my article ‘The Ultimate Guide to becoming a great Social Media Manager’ and demonstrate to you exactly why …..
The one New Years Resolution you should be making right now If I said that you could have access to 3,000 Wembley stadiums full of buyers that have the ability to purchase your product and the ability to pay immediately, …..
