Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
New platforms and techniques for rapidly engaging online audiences The increasing pace of life means that what little time we have is becoming more and more squeezed. This compression of time is leading to a compression of communication which has …..
Successfully combining paid advertising and organic content on Facebook in 2014 Marketing professionals all around the world, whether online or offline will know that the marketing environment can change significantly at any given time. Social media is a notoriously flexible …..
Out with the Old, In with the…Old. Why Dynamic pricing is even more relevant today Dynamic pricing is a price-setting approach relying on data analysis and flexibility. It allows to shape and control price changes on the fly, depending on …..
Techniques to increase Facebook ‘Likes’ Boosting engagement across different social media networks is a concern for many marketers today, even though the commercial objectives may vary for different types of brand. In Facebook the aim will be to increase ‘Likes’ …..
What can we learn from brands who were early social media adopters? As many of the savvier global brands have found, being an early adopter of a new social media site can be an unprecedented opportunity for branding, visibility and …..
5 key insights to create the best experience for your smartphone and tablet audience You’ll know that usage of smartphones and tablets, and the revenue and engagement delivered by them, is skyrocketing. In Q3 of 2014, 25% of global traffic …..
6 practical tips to improve response from emails read on mobile devices With the current growth in use of mobile devices, from smartphones to iPads and a variety of tablets, mobile email design has become a vital consideration for 2014 …..
Examples of 3 Facebook Applications that every B2B organisation needs on its brand page You will know that on every brand’s Facebook Page there are four app thumbnails, three of which are customizable and whose positions can be moved. I’ve …..
5 content governance tips to keep your web experience relevant When discussing website relaunches and redesigns, a common refrain I hear among the reasons for the relaunches is: ‘our old website had grown organically over the years’. Usually this is …..
5 new digital platforms that consumers will be adopting and what opportunities they give to marketers Yep, you read that title right! A year in the tech world goes by fast, a lot of developments happen in 12 months. This …..
